Mobile apps are the most widespread way Russians use their smartphones. Communication, shopping, navigation, banking, and work are the five most common needs met through mobile apps.

Russians are more enthusiastic about AI than Americans, but the boundaries of its applicability are broadly similar, becoming less permeable in areas that are more sensitive to human involvement.

Who can still be impressed by a foreign-made car or an overseas holiday? The pursuit of luxury as a marker of social status is a thing of the past. Today, status is less about conspicuous consumption or material wealth and more about having access to things that provide security for the future — quality education for children, good healthcare, and the ability to afford a home.