To lawyers

Today VCIOM is one of the leading companies in social expertise of intellectual property items. VCIOM’s methodology is recognized by federal government agencies as a valid tool consistent with the tasks of social expertise of intellectual property items.

Research solutions

Intellectual property studies

• Confusion of trademarks, designs, packaging
• Well-known status of a trademark
• Trademark distinctiveness
• Advertising compliance testing
• Perceptions of label information tested for passing-off
• Goodwill impairment testing
• Defining trademark boundaries