VCIOM is conducting research utilizing both qualitative and quantitative approaches. Among our techniques, are:
- Personal Interviews
- Focus Groups
- In-Depth Interviews
- Expert Polls
- Online Research
- Hall Tests
- Phone Interviews (CATI)
- Desk Research
- Testing Goods, Packaging, And Advertisements
- Diary Research
- Retail Trade Audit
- Mystery Shopping, etc…
Among most commonly used research analysis techniques, that are used by our professionals, are:
- Descriptive Statistic Data Analysis
- Multidimensional Data Analysis (Factor, Cluster Analysis, Correspondence Analysis, Multidimensional Scaling, Multiple Regression)
- Regression Correlation Analysis
- Statistic Testing Of Hypotheses
- Modeling
- Typologization
- Quantitative Analysis Of Focus Group Content And In-Depth Interviews, etc…