As a full-service research firm VCIOM employs a full-range of advanced survey and research methodologies that include:
- F2F household surveys
- Computer-Assisted Telephone Interviewing (CATI)
- Online opt-in panels in Russia and FSU
- Focus Group Administration
- Longitudinal Panel Research
- Ethnography
- Hall-tests
- Mystery Shopping
- Press and social media monitoring
- “Big Data” collection and analysis
- Eye-tracking / Psychophysiological Research
- Ad Testing
Among most commonly used research analysis techniques, that are used by our professionals, are:
- Descriptive Statistic Data Analysis
- Multidimensional Data Analysis (Factor, Cluster Analysis, Correspondence Analysis, Multidimensional Scaling, Multiple Regression)
- Regression Correlation Analysis
- Statistic Testing Of Hypotheses
- Modeling
- Typologization
- Quantitative Analysis Of Focus Group Content And In-Depth Interviews, etc…