Russians are afraid to purchase food and pets online. However they appreciate buying books, tickets and sporting goods online.
MOSCOW, October 25, 2011. Russian Public Opinion Research Center (VCIOM) presents the data concerning how much money an average internet user spends per month shopping online, as well as what goods Russians are not willing to purchase online.
An average internet user spends 3402 rubles per month shopping online. Respondents aged 18-24 spend more than others (3712 rub.).
Among internet products that Russian users are not willing to buy online are food products (24%). Respondents are also skeptical towards purchasing pets (21%), currencies, clothes and shoes (17% for each) online. This is followed by large domestic appliances (14%), cosmetics (13%), flowers and indoor plants, as well as furniture (12% for each). Ten percent of respondents (per each groups) are afraid to buy small domestic appliances and electronics; 9% are afraid to purchase jewelry and accessories; 7% - discount coupons; 6% - household goods.
Least of Russians are afraid to purchase books, magazines, audio and video products, sports equipment, transport and travel tickets, concert, cinema and theater tickets (3% for each group) online. At the same time, 43% cite that they would not buy anything online.
Those respondents who have used online shopping are more skeptical, compared with those who have not, toward buying pets (40 against 14%), and food (37 against 18%, respectively). Those respondents who have never purchased online often cite that they would not buy anything online (57 against 8%, respectively); however, most of Russians do not oppose shopping online (41%).
The initiative Russian opinion polls were conducted September 24-25, 2011. 1600 respondents were interviewed at 138 sampling points in 46 regions of Russia. The margin of error does not exceed 3.4 %.
How many rubles in average per month have you spent shopping online over the recent three months? | |
Total | 3 402,31 |
Aged 18-24 | 3 712,50 |
Aged 25-34 | 2 723,93 |
Aged 35-44 | 2 712,50 |
What wouldn`t you buy online? | |
Food products | 24 |
Pets (dogs, cats et cet.) | 21 |
Currencies | 17 |
Clothes, shoes | 17 |
Large domestic appliances (refrigerator, washing machine) | 14 |
Cosmetics | 13 |
Flowers, indoor plants | 12 |
Furniture | 12 |
Small domestic appliances (electric iron, kettle, hairdryer et cet.) | 10 |
Electronics (computer, DVD player, printer, mobile phone) | 10 |
Jewelry, accessories | 9 |
Discount coupons | 7 |
Household goods (kitchen utensils, bedclothes, carpets, curtains) | 6 |
Books, magazines; music, games , movies on CDs and DVDs | 3 |
Sporting goods (balls, rackets, bicycles, training simulators) | 3 |
Air and train tickets, tour packages | 3 |
Tickets for concerts, clubs, cinemas and theaters | 3 |
Other goods | 1 |
None | 43 |
Hard to tell | 2 |
What wouldn`t you buy online? (close-ended question, any number of answers, % of those who use Internet) | ||
Those who purchased goods online* | Those who did not purchase goods online | |
Clothes, shoes | 26 | 13 |
Cosmetics | 23 | 8 |
Jewelry, accessories | 15 | 7 |
Small domestic appliances (electric iron, kettle, hairdryer et cet.) | 14 | 9 |
Large domestic appliances (refrigerator, washing machine) | 20 | 11 |
Household goods (kitchen utensils, bedclothes, carpets, curtains) | 9 | 4 |
Electronics (computer, DVD player, printer, mobile phone) | 12 | 9 |
Books, magazines; music, games , movies on CDs and DVDs | 4 | 3 |
Flowers, indoor plants | 22 | 8 |
Pets (dogs, cats et cet.) | 40 | 14 |
Furniture | 19 | 9 |
Food products | 37 | 18 |
Sporting goods (balls, rackets, bicycles, training simulators) | 4 | 2 |
Air and train tickets, tour packages | 5 | 2 |
Tickets for concerts, clubs, cinemas and theaters | 6 | 2 |
Currencies | 31 | 12 |
Discount coupons | 15 | 4 |
None | 8 | 57 |
Other goods | 2 | 1 |
Hard to tell | 1 | 2 |
*The group involves all the respondents who have ever purchased online.
Note: Using materials from the site www.wciom.ru or wciom.com, as well as distributed by VCIOM, the reference to the source (or hyperlink for the electronic media) is obligatory