Results of our studies

IN BRIEF

MOSCOW, 27 September 2023. Russian Public Opinion Research Center (VCIOM) presents the findings of a monitoring study on how and where the Russians spent their summer vacation.

 Summer is over…

The findings show that 26% of the Russians spent their summer vacation at dachas. Over the recent five years, the number of the dacha-goers has not changed much, staying within 25–28%. They are typically older respondents aged 60+ (38%), those who live in one of the capitals (35%).

About a quarter of the Russians took a summer vacation or were on vacation but did not go anywhere staying at home (23%); over the year, the percentage of such respondents has decreased 1.5-fold (32% in 2022). The number of those who did not take a vacation has increased to 35% (vs 20-24% previously).

Thirteen percent of the Russians traveled across Russia this past summer; this group has been stable, as the percentage varies from 9% in 2020 to 16% last year. Another 8% say they went to the Krasnodar resorts (6-8% over the recent five years). Four percent of the Russians visited the Crimea (this share been stable since 2018).  

The number of those who travel abroad does not exceed 3%; this share was 6-8% before the pandemic, smaller than 1% during the coronavirus outbreak in 2020 and 13% after lifting the COVID-19 restrictions. Last year’s international political situation had a huge impact on the number of travels abroad (2% in 2022); today the percentage is almost the same (3%).

Over the recent five years, satisfaction with summer vacation experiences has been growing: in 2018, 63% of the respondents were satisfied (vs 81% this year). Similarly, the number of those dissatisfied has halved (from 34% in 2018 to 15% in 2023). The form of summer vacation has an impact on satisfaction levels: those who managed to leave their home settlement had a better rest – most of those who are satisfied visited the Krasnodar resorts (91%), traveled across Russia (92%) and went to the Crimea (98%). Less satisfied respondents are those who spent their summer vacation at home (68%).

Mode of transportation

Most of the Russians who traveled anywhere for vacation this past summer went by car (49%). Remarkably, most of “car-goers” are those aged 2544 (5756%) and rural area residents (64%).  Another popular mode of transportation is train (37%). Every fourth respondent chose traveling by air (26%). Buses are far less popular (14%); bicycle, motorcycle and water transport are least popular (1%, each).

Accommodation

The survey suggests that most of the respondents prefer to stay with relatives during their summer vacation trips (33%). This is followed by hotels (26%).

Accommodation for rent was popular among 18%; 11% opted for guest houses.  Eight percent (in each group) chose “tents, tent camps” and “sanatoriums, recreation centers”. Another 7% said they stayed in their own accommodation.

In figures

The Russians say that the duration of vacation this past summer has been the shortest since 2019 (22 days). This is 8 days shorter than before (30 days in 2022); in recent four years, the Russians spent about 28-33 days on their summer vacation. Women took a longer vacation (23 days vs 20 days among men). Longer vacation was also typical of the residents of the North-Western and Far-Eastern districts (27 and 28 days).

Costs of summer vacation have grown by 24,553 rub (+63%; this year an average amount of money per one family member has been 63,158 rub. (38,605 rub in 2022).

Men spent more money on vacation (66,728 rub on average) than women (60,926 rub). Household income is also a crucial factor: those with high income mentioned 80,224 rub, whereas those with low income pointed to 64,575 rub. Metropolitan residents spent more money on their summer vacation than rural area inhabitants (88,310 rub vs 44,433 rub, respectively).

Abroad or domestically

The top three destinations within Russia are St Petersburg and Leningrad oblast (10%), Kazan and Republic of Tatarstan (8%), as well as Moscow and Novosibirsk (7% each). Other destinations include Krasnodar (6%), Nizhny Novgorod, Stavropol (5%, each), Bashkortostan, Altai, Ulyanovsk oblast, Perm krai, Tver oblast (4%, each). Three percent of the respondents (in each group) mentioned Dagestan, Yekaterinburg, Volgograd, Chelyabinsk, Belgorod, Irkutsk, Kaliningrad, Vladivostok, Yaroslavl and Elbrus.

Those Russians who spent their vacation abroad (3%) opted for Turkey (17%), Abkhazia (14%), United Arab Emirates (12%), Thailand (7%). Ten percent went to Belarus.

2023 summer vacation trends

Summer vacation key trends are as follows:

  • This past summer the Russians worked more than in any previous year over the recent five years. The increase is due to a decline in the number of those who spend their vacation at home: the share of dacha-goers and domestic travelers have not decreased.
  • This summer vacation was the shortest in five years.
  • Satisfaction with summer vacation is growing, hitting its high over the recent five years.
  • Car is the most popular mode of transportation to get to the destination; every second Russian traveler goes by car. The most popular vacation strategy for the Russians is to travel by car and stay with relatives. But those who visit resorts choose hotels.
  • Foreign travels are not in demand; over the year the percentage of such travelers has not changed. At the same time, more Russians show interest in Russian resorts, especially the Crimea.  
  • Domestic destinations are numerous; they include not only southern locations, but also the eastern part of Russia, Far East, Siberia and North.
  • Advantages of traveling within Russia, according to those who travel domestically are nature, climate, high-quality service, comfort and safety, positive perceptions, and cultural component. Costs are a disadvantage.

VCIOM-Sputnik all-Russian telephone survey was conducted 16 September, 2023. A total of 1,600 respondents aged 18 and older took part in the survey. Survey method: telephone interviews, stratified random sample based on a complete list of mobile phone numbers in use in Russia. The data were weighted for socio-demographic characteristics. The margin of error at a 95% confidence level does not exceed 2.5%. In addition to sampling error, minor changes to the wording of questions and different circumstances arising during the fieldwork can introduce bias into the survey.

Key effectiveness indicators, survey of 16 September, 2023:  cooperation rate (CR)* = 0.7861; minimum response rate (MRR)** = 0.0152; response rate (RR)*** = 0.0891.  

 

Let’s talk about how you spent your summertime. Where did you have a rest? I’ll read out the options; please mark any that apply Close-ended question, up to 5 answers, % of total respondents

 

2018

2019

2020

2021

202.

2023

I didn’t have a rest; I didn’t take a vacation

22

20

21

24

20

35

Dacha, garden plot

26

27

27

25

28

26

On holiday, on vacation, but staying at home, doing my thing

32

33

37

21

33

23

Another Russian city, rural area

10

11

9

11

16

13

Krasnodar resorts (Sohi, Anapa, Tuapse, etc.)

6

6

6

6

7

8

Crimea

3

4

4

4

2

4

Abroad, another country

6

8

0

13

2

3

Don’t know

2

1

2

2

1

2

Let’s talk about how you spent your summertime. Where did you have a rest? I’ll read out the options; please mark any that apply Close-ended question, up to 5 answers, % of total respondents

 

Total

Men

Women

Ages 18-24

25-34

35-44

45-59

60 +

 

I didn’t have a rest; I didn’t take a vacation

35

43

28

32

43

32

39

29

 

Dacha, garden plot

26

19

31

23

14

21

24

38

 

On holiday, on vacation, but staying at home, doing my thing

23

24

22

25

24

21

20

26

 

Another Russian city, rural area

13

10

15

10

13

17

15

8

 

Krasnodar resorts (Sohi, Anapa, Tuapse, etc.)

8

8

8

7

11

12

8

3

 

Crimea

4

3

4

11

4

4

3

2

 

Abroad, another country

3

2

3

5

5

5

2

0

 

Don’t know

2

1

3

5

1

2

2

3

 

Let’s talk about how you spent your summertime. Where did you have a rest? I’ll read out the options; please mark any that apply Close-ended question, up to 5 answers, % of total respondents

 

Total

Very good, good financial situation

Average income

Very bad, bad financial situation

 

I didn’t have a rest; I didn’t take a vacation

35

28

33

50

 

Dacha, garden plot

26

27

28

17

 

On holiday, on vacation, but staying at home, doing my thing

23

21

25

18

 

Another Russian city, rural area

13

17

12

9

 

Krasnodar resorts (Sohi, Anapa, Tuapse, etc.)

8

12

7

6

 

Crimea

4

5

4

1

 

Abroad, another country

3

5

2

3

 

Don’t know

2

3

1

4

 

Are you satisfied or dissatisfied with the way how you spent your summer vacation?

 Close-ended question, one answer, % of those who had a rest this past summer 

 

2018

2019

2020

2021

2023

Yes

63

71

71

75

81

No

34

28

27

23

15

Don’t know

3

1

2

2

4

Are you satisfied or dissatisfied with the way how you spent your summer vacation?

Close-ended question, one answer - of those who had a rest this past summer 

 

Total

Men

Women

Ages 18-24

25-34

35-44

45-59

60 +

 

Yes

81

81

81

92

84

77

81

78

 

No

15

16

15

8

15

20

16

14

 

Don’t know

4

3

4

0

1

3

3

8

 

How did you get to your destination? All possible answers can be chosen close-ended question any number of answers, % of those who had a rest this past summer traveling somewhere

 

Total

Men

Women

Ages 18-24

25-34

35-44

45-59

60 +

 

By car

49

46

51

42

57

56

46

37

 

By train

37

29

42

52

32

29

44

37

 

By plane

26

29

24

22

30

33

26

11

 

By bus

14

12

16

18

8

12

11

31

 

Water transport

1

1

2

1

1

<1

4

1

 

Bicycle, motorcycle

1

2

<1

2

1

1

<1

<1

 

Hitch-hiking

<1

<1

<1

<1

<1

<1

<1

<1

 

Other  

2

3

1

0

2

2

2

3

 

Where were you staying during your summer holiday?

Close-ended question, any number of answers, % of those who had a rest this past summer traveling somewhere

 

Total

Men

Women

Ages 18-24

25-34

35-44

45-59

60 +

Staying with my relatives / family /friends 

33

25

38

51

33

25

29

41

Hotel

26

30

24

14

27

27

31

24

Accommodation for rent

18

19

18

22

26

21

16

3

Guest house

11

11

10

9

5

18

8

11

Tent / tented camp

8

11

6

10

13

7

9

2

Sanatorium, recreation center

8

9

7

<1

2

11

9

15

My own house

7

10

5

2

7

6

9

9

Hostel

2

1

2

<1

1

2

4

<1

Camper van

<1

1

<1

<1

<1

1

<1

<1

Other

5

3

5

0

2

7

2

11

Don’t know / refusal to answer

0

1

0

0

1

0

0

0

How many days did your summer holiday last?  

Close-ended question, one answer, % of those who traveled somewhere this past summer

 

2019

2020

2021

2022

2023

Average

28

33

31

30

22

 

You are saying that you had a rest in another city/rural are in Russia. What city/settlement did you visit? Please mention all the places you visited.

 Open-ended question, up to 5 answers, % of those who traveled to “another Russian city, rural area settlement”)

St Petersburg / Leningrad oblast

10

Kazan / Republic of Tatarstan

8

Moscow / Moscow oblast

7

Novosibirsk oblast / Novosibirsk

7

Krasnodar / Krasnodar krai

6

Nizhny Novgorod / Nizhny Novgorod Oblast

5

Stavropol krai

5

Bashkortostan / Ufa

4

Ulyanovsk / Ulyanovsk oblast

4

Altai / Altai krai

4

Perm krai / Perm

4

Tver / Tver oblast

4

Kaspiysk / Republic of Dagestan

3

Sverdlovsk oblast / Yekaterinburg

3

Volgograd / Volgograd oblast

3

Chelyabinsk / Chelyabinsk oblast

3

Belgorod / Belgorod oblast

3

Irkutsk / Irkutsk oblast

3

Kaliningrad / Kaliningrad oblast

3

Vladivostok / Primorsky krai

3

Yaroslavl / Yaroslavl oblast

3

Elbrus

2

Grozny / Chechen republic

2

Krasnoyarsk / Krasnoyarsk krai

2

Izhevsk

2

Ulan-Ude / Republic of Buryatia

2

Tula / Tula oblast

2

Belokurikha

2

Gorno-Altaysk

2

Kareliya

2

Kemerovo / Kemerovo oblast

2

Republic of Sakha (Yakitiya)

2

Rostov-on-Don / Rostov oblast

2

Khanty-Mansiysk Autonomous District – Yugra

2

Tyumen / Tyumen oblast

2

Karachaevo-Cherkessiya

2

Mineralnye Vody

2

Other

12

Don’t know

2

You are saying that you spent your summertime abroad, in another country. What country did you visit?

Open-ended question up to 5 answers, % of those who had a rest abroad

Turkey

17

Abkhazia

14

United Arab Emirates

12

Belarus

10

Thailand

7

Georgia

5

Kirghizia

3

Other

31

Don’t know

12