Results of our studies

IN BRIEF

Russians expect the World cup will be organized properly.  

MOSCOW, July 24, 2015. Russian Public Opinion Research Centre (VCIOM) presents the results of the survey concerning the following questions: how Russians assess the readiness of Russia to host the World Cup 2018; and what the organization of the world championship will bring to Russia. The press release contains the results of the Russian media monitoring carried out by the Medialogia Research Company[1].

The World Cup 2018 is a high profile event: 84% of Russians are aware that the world football championship will be held in Russia in three years. The awareness level is high among football fans (98%) and men (92%), whereas low awareness is typical for those who are not interested in sports competitions (75%) and women (78%).

Moscow, St. Petersburg and Yekaterinburg are at the top of the Medialogia rating of the Russian cities which prepared to host the World Cup 2018.

Most of Russians (90%) believe that Russia will be capable of hosting the World Football Championship at the highest level.  Those who think so are young Russians (91% of those aged 18-24), residents of Moscow and St. Petersburg (94%), elderly respondents (88% of those aged over 60), and residents of small cities (90%). Only 6% of interviewees doubt that Russia will be able to organize the word championship properly (17% of them disapprove of the presidential performance; 16% are non-parliament parties` supporters).

Championship expectations are rather positive than negative: 59% of Russians are confident that Russia will benefit from this event. Those who share this stance are football fans (76%), residents of Moscow and St. Petersburg (68%), 18-24-year-old Russians (67%). They are opposed by only 12% of respondents. Every fifth (20%) says that this competition will cause neither positive nor negative changes.

The VCIOM opinion poll was conducted June 6-7, 2015; 1600 respondents were interviewed in 130 settlements in 46 regions of Russia. The margin of error does not exceed 3.5%.    

Monitoring and analysis of the Russian media publications were carried out by the Medialogia Company using 25800 sources such as television, radio, newspapers, magazines, information agencies and online media. The ranking is based on the Medialogia MediaIndex which measures the qualitative presence of the object (geographical notion) in the information field. The MediaIndex depends on the media importance, visibility of the message, attractiveness of the object mentioned in the media, and the nature (negative/positive) of the message, etc. The period of study was July, 2014 – July, 2015.

Do you know/have you heard/do you hear it for the first time that the World Cup will be held in Russia in 2018? (closed-ended question, one answer, %)

 

Total respondents

Men

Women

I am well aware

50

64

39

I heard something but I do not know any details

34

28

39

I hear it for the first time

15

7

20

Don`t know

1

1

2 

Do you know/have you heard/ do you hear it for the first time that the World Cup will be held in Russia in 2018? (closed-ended question, one answer, %)

 

Total respondents

Regular football fans

Interested in football from time to time

Indifferent to football

I am well aware

50

91

62

32

I heard something but I do not know any details

34

7

35

43

I hear it for the first time

15

2

2

25

Don`t know

1

<1

1

<1 

In your opinion, will Russia be capable of adequately organizing the World Cup 2018? (closed-ended question, one answer, %)

 

Total respondents 

Aged  18-24

Aged  25-34

Aged  35-44

Aged  45-59

Aged  60 and more

Definitely yes

70

68

69

68

71

74

Rather yes

20

23

22

22

20

14

Rather not

4

3

3

3

4

4

Definitely not

2

3

3

1

2

1

Don`t know

4

3

3

5

3

7 

In your opinion, will hosting the World Cup 2018 bring more good or harm to Russia? (closed-ended question, one answer, %)

 

Total respondents

Moscow and St.Petersburg

Million cities

More than 500 ths

100–500 ths

Less than 100 ths

Rural area

More good

59

68

60

58

53

62

57

More harm

12

12

12

11

14

10

12

Nothing will be changed

20

18

13

20

23

20

23

Don`t know

9

2

15

10

10

8

8 

Russian cities: preparation for the World Cup 2018

(07.2014 – 07.2015):

Ranking

City

MediaIndex

1

Moscow

77 484,17

2

Saint Petersburg

60 878,89

3

Yekaterinburg

49 468,21

4

Samara

47 031,99

5

Rostov-on-Don

46 683,75

6

Volgograd

40 725,96

7

Nizhny Novgorod

38 424,27

8

Sochi

38 347,41

9

Kaliningrad

37 461,93

10

Kazan

29 651,06

11

Saransk

28 169,83 

Note: Using materials from the site www.wciom.ru or wciom.com, as well as distributed by VCIOM, the reference to the source (or hyperlink for the electronic media) is obligatory!

Full or partial reproduction of the Medialogia Company materials in other media must contain a reference to the Medialogia Company.



[1] Medialogia is an independent Russian research company in social media analysis.

Read the article in Russian