Results of our studies

MOSCOW, 5 May 2022. Russian Public Opinion Research Center (VCIOM) presents the findings of a monitoring study devoted to the Russian perceptions of Victory Day.

Over the recent five years Victory Day has remained the most important holiday for Russians (67%).

Certain word associations around the Victory anniversary make the holiday recognizable and create an atmosphere that makes everyone feel a sense of belonging to the May 1945 events when the Victory Banner was raised on the Reichstag. Today this symbol is not the most popular among respondents (37% mention it). More popular symbols are military parade (63%) and the Immortal Regiment march (60%); over a year the number of Russians who mention those have increased by 7 p.p. and 17 p.p. (respectively) (in 2021 56% chose military parade, 43%, Immortal regiment). More than half of respondents mentioned the ribbon of St George (a five-point increase compared to the previous year: 55% vs 50% in 2021). Eternal flame and wartime music and songs were mentioned by 48% (each); fireworks were chosen by 40%. Slightly fewer Russians pointed to orders and medals (30%) and red carnations (29%). Less popular symbols are soldier’s porridge (19%) and narkom’s 100 grams (12%).

After the two-year pandemic restrictions, public interest in face-to-face holiday celebrations is reviving: 40% of Russians are going to participate in festive celebrations on May 9th (+ 8 p.p. over a year). Twenty-eight percent of Russians are going to watch the fireworks; this share has doubled compared to 2021 (16%).   

Russians are going to spend the holiday in the open air: 23% will have a rest in the nature (+7 p.p. since 2021). Twenty-seven percent of Russians will watch TV; every fifth will work at the garden plot or do house chores (19% and 20% respectively); 20% will have friends over or pay a social visit (+ 11 p.p. since 2020).

Russian nationwide VCIOM-Sputnik telephone survey was conducted on April 23, 2022. A total of 1,600 of Russians aged 18 and older took part in the survey. Survey method: telephone interviews using a stratified random sample based on a complete list of Russian mobile phone numbers. The data were weighted according to selection probability and social and demographic characteristics. The margin of error at a 95% confidence level does not exceed 2.5%. In addition to sampling error, minor changes to the wording of questions and different circumstances arising during the fieldwork can introduce bias into the survey.

Which holidays are the most important for you? You can mention 1 to 3 holidays  (closed-ended question, up to 3  answers, % of total respondents)

 

2017

2018

2020

2021

2022

Victory Day — May 9

67

75

71

69

67

New Year’s Eve — January 1

62

55

66

63

63

Easter

31

31

34

25

31

International Women Day – March 8

31

27

27

29

25

Christmas  — January 7

22

26

18

18

17

Defender of the Fatherland Day — February 23

17

17

14

18

15

Professional holidays (Miner's Day, Paratroopers' Day, Artilleryman's Day , etc.)

10

7

8

8

8

Russia Day  — June 12

9

10

4

8

6

Cosmonautics Day - April 12

4

2

3

7

4

Kurban-Bayram

5

5

3

5

5

Unity Day  — November 4

6

7

3

5

4

Spring and Labor Day — May 1

8

11

7

-

-

October Revolution Day / Day of Accord and Reconciliation — November 7

4

4

4

5

4

St Valentine’s Day — February 14

1

0

1

1

1

Other  (specify)

-

-

2

12

14

Don’t know

1

1

1

1

1

Which things from the list below is Victory Day  associated with? (closed-ended question, any number of answers, % of total respondents)

 

2021

2022

Military parade

56

63

Immportal Regiment march

43

60

Ribbon of St George

50

55

Eternal flame

37

48

Wartime music and songs

36

48

Ceremonia  fireworks

35

40

Victory Banner

20

37

Orders, medals

19

30

Red carnation

19

29

Soldier’s porridge

14

19

“Narkom's 100 grams”

9

12

Other  (specify)

14

17

Don’t know

1

2

May 9th is approaching. How are you going to celebra this day?  (closed-ended question, any number of answers, % of total respondents)

 

2012

2018

2019

2020

2021

2022

I’m going to take part in the celebrations (parades, wreath laying, marches, etc)  

37

55

48

-

32

40

I’m going to take part in the celebrations, flash mobs  remotely

-

-

-

15

-

-

I’m going to watch the fireworks*

28

31

19

40

16

28

I’m going to watch TV

26

22

20

37

21

27

I’m going to take a nature walk, explore nature (picnic, babecue, etc)

28

21

17

-

16

23

I’m going to have guests over, to pay a social visit  

25

24

18

9

15

20

Household chores

13

15

14

20

15

20

I have work to do at my dacha

12

16

16

17

15

19

I’m going to work

6

17

14

11

15

14

I’m going to the cinema, theater, to visit a concert

2

4

3

-

2

3

I’m going to go to a restraurant, club, party

2

2

1

-

0

1

I’m going to celebrate the war veterans

-

-

20

19

-

-

Other  (specify)

2

11

1

19

13

16

Don’t know

3

1

0

0

1

1

* in 2020 the answer was “I’m going to watch the ceremonial fireworks on TV or on the Internet.