Results of our studies

IN BRIEF

MOSCOW, 9 October 2024. Russian Public Opinion Research Center (VCIOM) presents the findings of a monitoring survey about trust in AI.

Trust but verify

Previously VCIOM revealed that most of Russians were suspicious about using AI widely. Based on the findings of the current survey, three groups of Russians can be singled out in terms of trust in AI:

  • High level of trust: smart devices are at the top of the list (smart speakers, watches, chat bots, etc.) and robotics (40%).
  • Average level of trust: fewer Russians trust AI in manufacturing industry (32%), health care and transportation (28%, each), and education (24%).
  • Low level of trust: areas such as economy, social sphere, military area (19%, each), as well as security (18%), and public administration (13%) gained less than 20%.

Yes to security, no to education!

Russians tend to point out positive impacts of AI-related technologies when it comes to applying AI in law enforcement (37% vs 22%) and banking (33% vs 29%), which cannot be said about education: 39% are confident that AI will decrease the quality of education (28% say it will increase it).  

About a fifth of Russians think that AI will have no impact on the above-mentioned areas (18–25%).

What drives support for AI

  • “Effects of young age and digitalization”: the younger Russians are, the more often they trust AI.  Those who grew up with technologies, such as Zoomers and Younger millennials, are less likely to distrust AI (0–4% vs 9% of total Russians and 12–13% in older generations). They show high levels of trust in the Internet of Things (66–69% vs 44% of total Russians), creative field (58–64% vs 42%), robotics (50–52% vs 40%).

Zoomers are also the ones who trust AI in education (49% vs 24% of total Russians): in 62% of cases they say that AI can increase the level of education (vs 28% of total Russians). At the same time, Zoomers’ parents – Older millennials and the Reform generation - are against it: they think AI will have a negative impact on the quality of education (45–48% vs 39% of total Russians and 19% of Zoomers).

“Effect of gender gap in technology literacy”: men are more likely to trust AI in various areas (especially economy (25% vs 15% of women, as well as male areas such as transportation (33% vs 24%) and the military (24% vs 14%)); they also  point out positive effects of introducing AI in education (32% vs 25%), law enforcement (41% vs 34%) and banking (38% vs 29%).

  • “Effect of education”: Russians with higher education diplomas tend to be more savvy with AI — only 6% fail to give an answer about trust in AI (vs 25% in the group of those who have incomplete secondary education certificates). They often trust AI in most areas, especially creative area (49% vs 42% of total Russians), robotics (48% vs 40%), industry (38% vs 32%), the Internet of Things (49% vs 44%).
  • “Internet effect”: active Internet users trust AI in many areas, for example, creative area (52% vs 42% of total Russians and 20% of TV viewers), the Internet of Things (56% vs 44% of total Russians and 14% of TV viewers), whereas 25% of those who prefer television remain undecided.

All-Russian VCIOM-Sputnik telephone survey was conducted October 4, 2024. A total of 1,600 respondents aged 18 and older took part in the survey. Survey method: telephone interview, stratified random sample based on a complete list of mobile phone numbers in use in Russia. The data were weighted for socio-demographic characteristics. The margin of error at a 95% confidence level does not exceed 2.5%. In addition to sampling error, minor changes to the wording of questions and different circumstances arising during the fieldwork can introduce bias into the survey.

Key effectiveness indicators, survey of 4 October, 2024:  cooperation rate (CR)* = 0.7780; minimum response rate (MRR)** = 0.0152; response rate (RR)*** = 0.1590. Calculations are based on corporate standard https://profi.wciom.ru/principy_standarty/korporativnyj-standart-po-izmereniyu-rezultativnosti-oprosov-sputnik-vciom/

* CR: the number of complete interviews divided by the sum of: а) complete interviews and b) non-interviews with eligible respondents.

** MRR: the number of complete interviews divided by the sum of: а) complete interviews, b) interrupted interviews after successful screening and c) all the respondents where it is unknown whether they meet the selected criteria or not.

 ** RR is calculated in the same way as MRR, with the only difference that the number of respondents with unknown eligibility decreases proportional to the percentage of eligible cases in the total number of respondents with identified eligibility or non-eligibility.

Do you trust or distrust AI technology in the following areas? Choose the areas you are likely to trust AI

(close-ended question, any number of answers, % of total respondents)

 

Total

Male

Female

Digital generation (2001 and later)

Younger Millennials (1992—2000)

Older Millennials (1982—1991)

Reform generation (1968—1981)

Stagnation generation (1948—1967)

Thaw generation (before 1947)

Internet of Things and virtual assistants (smart speakers, watches, chat bots, etc.)

44

44

44

69

66

56

41

27

17

Creative work (design, creating images, music, etc.)  

42

42

43

58

64

51

40

30

20

Robotics

40

41

39

50

52

43

39

34

29

Manufacturing industry

32

36

29

33

41

34

29

30

29

Health care

28

29

28

29

37

26

25

27

36

Transportation

28

33

24

42

36

31

24

23

20

Education

24

25

23

49

34

22

20

18

19

Economy

19

25

15

26

27

20

16

18

13

Social area

19

22

17

28

26

22

15

16

14

Military

19

24

14

26

18

17

16

21

18

Security

18

20

17

26

22

16

17

19

13

Public administration

13

16

10

16

21

13

13

8

10

None of the above-mentioned, I distrust AI in any area

9

10

9

0

4

7

12

13

12

Other

5

6

4

6

4

5

3

4

10

Don’t know

10

10

10

0

3

6

7

16

26

In your opinion, will the application of AI in education increase the quality of education, or, vice versa decrease it, or will it have no impact on the quality of education?

(close-ended question, any number of answers, % of total respondents)

 

Total

Men

Women

Digital generation (2001 and later)

Younger Millennials (1992—2000)

Older Millennials (1982—1991)

Reform generation (1968—1981)

Stagnation generation (1948—1967)

Thaw generation (before 1947)

It will increase the quality of education

28

32

25

62

43

23

23

22

25

No impacts

21

19

22

16

25

21

16

24

20

It will decrease the quality of education

39

37

39

19

24

45

48

39

31

Don’t know

12

12

14

3

8

11

13

15

24

In your opinion, will the application of AI in law enforcement increase the security of people, or, vice versa, make the life of people more dangerous, or will it have no impact on the security of people? (close-ended question, any number of answers, % of total respondents)

 

Total

Men

Women

Digital generation (2001 and later)

Younger Millennials (1992—2000)

Older Millennials (1982—1991)

Reform generation (1968—1981)

Stagnation generation (1948—1967)

Thaw generation (before 1947)

It will increase the security of people

37

41

34

39

43

39

34

36

36

No impacts

25

21

28

34

19

25

25

24

26

It will make the life of people more dangerous

22

23

21

20

27

24

25

19

10

Don’t know

16

15

17

7

11

12

16

21

28

In your opinion, will the application of AI in banking make financial operations safer, or, vice versa, riskier, or will it have no impact on the security of financial operations?

(close-ended question, any number of answers, % of total respondents)

 

Total

Men

Women

Digital generation (2001 and later)

Younger Millennials (1992—2000)

Older Millennials (1982—1991)

Reform generation (1968—1981)

Stagnation generation (1948—1967)

Thaw generation (before 1947)

It will increase the security of financial operations

33

38

29

59

42

30

29

29

26

No impacts

18

17

19

12

17

19

20

19

18

It will make the financial operations riskier

29

27

31

27

29

37

28

27

20

Don’t know

20

18

21

2

12

14

23

25

36