Russians are more positive about the future. The share of Russians who have hopes and expect changes for the better, both for themselves and for the entire country, has considerably increased.
MOSCOW, December 26, 2019. Russian Public Opinion Research Centre (VCIOM) presents the data of a study devoted to what the year 2019 will be best remembered for, in the minds of Russians; what Russians expect for the upcoming year; how they plan to celebrate the New Year holiday season; what they are going to give as gifts; and how much money they are going to spend.
2019 events
Russians consider improvements in the situation in Syria to be the main global event of 2019 (9%). Other important world events are presidential elections in Ukraine and Putin’s meeting with Volodymyr Zelensky (3%, respectively).
The most important events on a national scale are pension reform (10%) and the opening of the Crimean bridge railway (4%). The main scandals of the year, according to Russians, refer to the doping scandal (7%), corruption (4%) and pension reform (4%).
Three main victories in the outgoing year are related to figure skating (7%), Syria (5%) and the opening of the Crimean bridge railway (2%).
2019 ratings
Forty-sex percent of Russians name Vladimir Putin as the politician of the year. He is followed by Sergey Lavrov (15%), Sergey Shoygu (10%), Vladimir Zhirinovsky (7%), Dmitry Medvedev (6%), et cet.
The rating of athletes is headed by the fighter Khabib Nurmagomedov (7%), the figure skater Alina Zagitova (7%), the football player Artem Dzyuba (6%), fighters Aleksander and Fedor Emelianenko (4%). The fifth place in the list of the most popular sportsmen is held by the figure skater Evgenia Medvedeva (4%).
The most popular actor is Alexander Petrov (4%), followed by Konstantin Khabensky on the second place (4%). Philipp Kirkorov is chosen by 5% of Russians as the musician of the year; 5% also pointed to the pianist Denis Matsuev. As before, it was really difficult to determine the writer of the yearL: all the informative answers do not gain more than 2%: Alexander Pushkin (2%), Daria Dontsova (1%), Zakhar Prilepin (1%) and Viktor Pelevin (1%).
2019 media
The most popular TV shows were “Voskresny Vecher with Vladimir Solovyov” broadcast on “Rossiya-1” channel (5%) and “60 minutes” talk-show (4%). “Pes” is at the top of the rating of TV series (5%). The best movies of 2019 are the war movie “T-34” (3%), the military drama “Rzhev” (2%) and “Going vertical” (2%, for each).
According to respondents, Vladimir Solovyov (7%), Yury Dud and Olga Skabeeva (3%, or each) are the journalists of the year (7%).
“Rossiya-1” channel (5%), NTV and “Pervy Kanal” (4%, for each) were the most popular media in 2019.
Emotions, assessments, expectations
Russians are bidding farewell to the outgoing year in a good mood: the corresponding index* is at 60 p.p. On New Year’s Eve 2020, 55% of respondents feel joy and expect changes for the better; 24% feel calmness and confidence; 10%, sadness; 8%, disappointment.
When evaluating the outcomes of the year for themselves and their families, Russians tend to give lower assessments than for the last year: the index of personal outcomes** for 2019 is at 9 p.p. (vs 17 p.p. in 2018). Fifty-four percent of Russians say the year was “good” or “successful” for them personally; 45% say that their life was full of difficult situations or that the year was rather hard for them. On a national scale, the dynamics of assessments is not so positive: the corresponding index** shows a growth from -27 p.p. to 24 p.p., compared to the previous year. The balance of assessments is still negative: only one-third of respondents (34%) give positive assessments; more than half (58%) view the year negatively.
Russians have higher hopes on 2020 and expect changes for the better more than a year ago: the index of personal expectations*** from the upcoming year has increased from 34 p.p. in 2018 to 44 p.p. in 2019. The percentage of national-scale expectations has also considerably grown (from 3 p.p. to 10 p.p.). Twenty-one percent of respondents consider that the upcoming year will be successful for them personally; 16% think that 2020 will be successful for the country.
Plans, gifts, expenditures
Every fifth Russian (28%) is going to travel to another Russian city or rural area to celebrate the New Year holiday season; 3% will go abroad; 68% will go nowhere.
What are Russians going to do during the New Year holiday season? Many Russians are going to see friends and relatives (30%), to walk in nature (23%), to skate, to ski or to sledge (20%). Every fifth Russian (21%) will keep working; one-third (36%) will stay at home.
Home is still the main place to celebrate the New Year eve at (78% of respondents). Another 6% are going to see friends/relatives; 5% will go to their dacha. Only 7% say they do not have any special plans to celebrate the New Year’s Eve.
The sum of money Russians are going to spend on New Year’s night has decreased by 24%: an average sum is at 10,478 rub. (vs 13 ,55 rub. last year). According to respondents, they are going to spend an average of 4,203 rub. on gifts (vs 5,007 rub. in 2018); 3,912 rub. on the New Year’s table; 2,363 rub. on tickets to theaters, restaurants, New Year’s party for children, etc.
Desire and opportunity do not coincide when it comes to choosing gifts: many respondents will give sweets, alcohol and culinary delights as gifts (25%); but only 9% would like to get the same things as gifts. The most desired gifts are tour packages (11%), tickets to concerts, theatres or a dinner at a restaurant (10%). Seventeen percent of Russians are not going to give gifts; 31% would refuse to get any gifts.
This year VCIOM asked Russians which politician they would like to invite to their New Year’s Eve table: 22% chose Vladimir Putin; 12% mentioned Vladimir Zhirinovsky; 4% pointed at Dmitry Medvedev.
Russians were also asked to give associations to “New Year”. The most popular answers were “celebration/festivity” (24%), “joy/fun” (18%), “hope for the better” (15%), “fir tree” (14%) and “friends/relatives” (11%).
*Index describes an overall Russian perception of the outgoing year and hopes for the upcoming year. The Index is based on the question: “What feelings do you have bidding a farewell to the outgoing year and welcoming the upcoming year?” The answer “good feeling, a sense of optimism” corresponds to the coefficient “0.9”; the answer “I feel neither emotional upheaval nor negative emotions”– “0.5”; “Rather bad mood, pessimistic expectations” – “0.1”. The Index is measured in points and can vary between 10 and 90. The higher the value of index is, the more optimistic Russians are bidding farewell to the outgoing year and welcoming the upcoming year.
** Indices of personal outcomes and general country’s outcomes are based on the questions “What was the outgoing year like for you personally and your family?” and “What was the outgoing year like for Russia in general?” The Index is calculated as the difference of positive and negative assessments. The value of Index may vary between -100 and 100 points. The higher the value of Index is, the more positive respondents are about the outgoing year.
*** Indices of Personal Expectations and Index of National Expectations are based on the questions “What do you and your family expect for the upcoming year?” and “What should Russia expect for the upcoming year?” The Index is calculated as the difference of positive and negative assessments. The value may vary between -100 and 100 points. The higher the value of Index is, the more positive respondents are about the future.
Russian VCIOM-Sputnik survey was conducted in November-December, 2019. Results are based on telephone interviews with 1,600 Russians aged 18 and older. A stratified dual-frame random sample based on a complete list of Russian landline and mobile phone numbers is used. The data were weighted according to selection probability and social and demographic characteristics. The margin of error at a 95% confidence level does not exceed 2.5%. In addition to sampling error, minor changes in question wording and different circumstances arising during the fieldwork can introduce bias into the survey.
The 2003-2016 results are based on household surveys.
Please name three most important world events happened in 2019 (open-ended question, not more than three answers, shown are informative answers mentioned by at least 2% of respondents) | |
Total respondents | |
Situation in Syria / improvements in the situation in Syria | 9 |
Normandy Four meeting / Putin’s meeting with Zelensky | 3 |
Election of Ukrainian president / Zelensky’s victory / Poroshenko leaving his office | 3 |
Improvements in relations with Ukraine / separation of forces | 2 |
Doping scandal / banning Russian athletes from sport competitions | 2 |
War in Ukraine / conflict with Ukraine | 2 |
Other | 7 |
Don’t know | 74 |
Please name three most important events happened in Russia in 2019 (open-ended question, not more than three answers, shown are informative answers mentioned by at least 2% of respondents) | |
Total respondents | |
Pension reform / increase in retirement age | 10 |
Crimean bridge | 4 |
Tax policy / increase of taxes, VAT | 2 |
Protests in Moscow / “Moscow case” / arresting the protesters | 2 |
Other | 4 |
Don’t know | 74 |
Please, name three high-profile scandals occurred in 2019 (open-ended question, not more than three answers, shown are informative answers mentioned by at least 4% of respondents) | |
Total respondents | |
Doping scandal / banning Russian athletes from sport events | 7 |
Corruption | 4 |
Pension reform / increase in retirement age | 4 |
Other | 2 |
Don’t know | 68 |
Can you recall three high-profile victories in 2019? (open-ended question, not more than three answers, shown are informative answers mentioned by at least 2% of respondents) | |
Total respondents | |
Victories of Russians in figure skating | 7 |
Actions of the Russian army in Syria / victory in Syria | 5 |
Crimean bridge / railroad | 2 |
Victories in sport | 2 |
Victories of Russian footballers / entry into UEFA Euro | 2 |
Victory of Khabib Nurmagomedov | 2 |
Other | 2 |
Don’t know | 73 |
In your opinion, what is the politician of the year in Russia? Up to 3 names are possible (open-ended question, not more than 3 answers; informative answers of at least 5% of respondents) | |
Total respondents | |
Putin | 46 |
Lavrov | 15 |
Shoygu | 10 |
Zhirinovsky | 7 |
Medvedev | 6 |
Other | 4 |
Don’t know | 39 |
In your opinion, what is the sportsman of the year in Russia? Up to 3 names are possible. (open-ended question, not more than 3 answers; informative answers of at least 2% of respondents) | |
Total respondents | |
Nurmagomedov Khabib | 7 |
Zagitova Alina | 7 |
Dzyuba Artem | 6 |
Emelianenko brothers/ Emelianenko Aleksander / Fedor Emelianenko | 4 |
Medvedeva Yevgenia | 4 |
Trusova Aleksandra | 2 |
Ovechkin Aleksandr | 2 |
Akinfeev Igor | 2 |
Other | 4 |
Don’t know | 65 |
In your opinion, what is the actor/actress of the year in Russia? Up to 3 names are possible. (open-ended question, not more than 3 answers; informative answers of at least 2% of respondents) | |
Total respondents | |
Aleksandr Petrov | 4 |
Konstantin Khabensky | 4 |
Alisa Freindlich | 3 |
Vladimir Mashkov | 3 |
Sergey Bezrukov | 3 |
Evgeny Mironov | 3 |
Sergey Burunov | 2 |
Other | 13 |
Don’t know | 63 |
What is the musician (singer, performer) of the year in Russia? Up to 3 names are possible. (open-ended question, not more than 3 answers; informative answers of at least 2% of respondents) | |
Total respondents | |
Philipp Kirkorov | 5 |
Denis Matsuev | 5 |
Alla Pugacheva | 5 |
Nikolay Baskov | 3 |
Sergey Lazarev | 3 |
Stas Mikhaylov | 2 |
Sergey Shnurov | 2 |
Polina Gagarina | 2 |
Dima Bilan | 2 |
Other | 14 |
Don’t know | 57 |
What is the writer of the year in Russia? Up to 3 names are possible. (open-ended question, not more than 3 answers; informative answers of at least 2% of respondents) | |
Total respondents | |
Alexander Pushkin | 2 |
Darya Dontsova | 1 |
Zakhar Prilepin | 1 |
Viktor Pelevin | 1 |
Other | 5 |
Don’t know | 84 |
What is the journalist of the year in Russia? Up to 3 names are possible. (open-ended question, not more than 3 answers; informative answers of at least 2% of respondents) | |
Total respondents | |
Solovyov Vladimir | 7 |
Dud Yury | 3 |
Skobeeva Olga | 3 |
Pozner Vladimir | 2 |
Popov EVgeny | 2 |
Other | 6 |
Don’t know | 74 |
In your opinion, what is the best Russian TV show in 2019? Up to 3 answers are possible. (open-ended question, not more than 3 answers; informative answers of at least 2% of respondents) | |
Total respondents | |
Voskresny Vecher s Vladimirom Solovievym (“Evening with Vladimir Solovyov”) | 5 |
60 Minut (“60 minutes”) | 4 |
Vremya Pokazhet (“Time will tell”) | 3 |
Vesti | 3 |
Vremya | 3 |
Pust Govoryat | 3 |
Mesto Vstrechi | 2 |
Comedy Club | 2 |
Muzhskoe / Zhenskoe | 2 |
Sinyaya Ptica (“All-Russian contest of young talents "Blue Bird”) | 2 |
Golos | 2 |
Rossiya-1 | 2 |
Pervy kanal | 2 |
Pole chudes | 2 |
NTV | 2 |
Match TV | 2 |
Other | 11 |
Don’t know | 52 |
In your opinion, what is the best TV series of 2019? Up to 3 answers are possible. (open-ended question, not more than 3 answer; informative answers of at least 2% of respondents) | |
Total respondents | |
Pes | 5 |
Tainy sledstviya | 3 |
Sled | 3 |
Test na beremennost | 2 |
Politseyskiy s rublevki | 2 |
Svaty | 2 |
Yekaterina | 2 |
Kukhnya | 2 |
Other | 10 |
Don’t know | 64 |
In your opinion, what movie (national or foreign) is the best movie of 2019? Up to 3 answers are possible. (open-ended question, not more than 3 answers; informative answers of at least 2% of respondents) | |
Total respondents | |
T-34 | 6 |
Rzhev | 2 |
Going vertical | 2 |
Joker | 2 |
Other | 11 |
Don’t know | 67 |
In your opinion, what is the best Russian mass media of 2019? Up to 3 answers are possible. (open-ended question, not more than 3 answers; informative answers of at least 2% of respondents) | |
Total respondents | |
Rossiya 1 | 5 |
NTV | 4 |
1 channel | 4 |
Rossiya 24 | 3 |
Vesti | 2 |
RBK | 2 |
Komsomolskaya Pravda | 2 |
AiF | 2 |
REN TV | 2 |
Television | 13 |
Internet | 12 |
Newspapers | 5 |
Radio | 4 |
Social media | 2 |
Other | 7 |
Don’t know | 44 |
What feeling do you have bidding farewell to 2019 and welcoming 2020? (closed-ended question, one answer, %) | ||||||||||||||
| 06 | 07 | 08 | 09 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 |
Good feeling, a sense of optimism | 33 | 40 | 29 | 34 | 33 | 34 | 34 | 35 | 41 | 41 | 45 | 48 | 39 | 42 |
I feel neither emotional upheaval nor negative emotions | 49 | 44 | 46 | 49 | 51 | 50 | 54 | 51 | 45 | 43 | 42 | 38 | 38 | 42 |
In a rather bad mood, pessimistic expectations | 16 | 8 | 20 | 11 | 12 | 10 | 10 | 9 | 10 | 14 | 12 | 11 | 21 | 14 |
Don’t know | 2 | 8 | 5 | 6 | 4 | 6 | 2 | 5 | 4 | 2 | 1 | 3 | 2 | 2 |
Index* | 56 | 59 | 51 | 56 | 56 | 57 | 59 | 58 | 60 | 60 | 63 | 63 | 56 | 60 |
What feelings do you have on New Year’s eve? (closed-ended question, not more than 3 answers, %) | ||||||||
| 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 |
Joy, expectations of changes for the better | 35 | 35 | 42 | 43 | 50 | 49 | 49 | 55 |
Calmness and confidence | 23 | 27 | 23 | 24 | 25 | 32 | 27 | 24 |
Tiredness, devastation | 16 | 18 | 13 | 17 | 12 | 8 | 19 | 20 |
Disturbance | 15 | 12 | 21 | 14 | 7 | 10 | 15 | 11 |
Sadness | 9 | 9 | 11 | 9 | 14 | 4 | 10 | 10 |
Disappointment | 8 | 6 | 6 | 7 | 5 | 3 | 10 | 8 |
Other | 1 | 1 | 2 | 3 | 2 | 1 | 2 | 5 |
I do not feel anything special | 17 | 16 | 13 | 9 | 9 | 18 | 7 | 3 |
Don’t know | 1 | 1 | 3 | 1 | 1 | 2 | 2 | 3 |
What was the outgoing year like for you personally and your family? (closed-ended question, one answer, %) | |||||||||||||||||
| 03 | 04 | 05 | 06 | 07 | 08 | 09 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 |
Very good | 6 | 4 | 6 | 9 | 7 | 4 | 4 | 4 | 4 | 5 | 6 | 5 | 7 | 8 | 7 | 7 | 7 |
Basically good | 49 | 39 | 45 | 50 | 55 | 49 | 38 | 42 | 53 | 50 | 46 | 54 | 45 | 44 | 48 | 50 | 47 |
Rather difficult | 37 | 43 | 39 | 33 | 30 | 35 | 45 | 44 | 35 | 39 | 41 | 33 | 34 | 34 | 29 | 28 | 33 |
Very bad, difficult | 7 | 13 | 9 | 6 | 5 | 9 | 11 | 7 | 5 | 5 | 6 | 6 | 13 | 13 | 12 | 12 | 12 |
Don’t know | 1 | 1 | 1 | 2 | 3 | 3 | 2 | 3 | 3 | 1 | 1 | 2 | 1 | 1 | 4 | 3 | 1 |
Index ** | 11 | -13 | 3 | 20 | 27 | 9 | -14 | -5 | 17 | 11 | 5 | 20 | 5 | 5 | 14 | 17 | 9 |
What was the outgoing year like for Russia in general? (closed-ended question, one answer, %) | |||||||||||||||||
| 03 | 04 | 05 | 06 | 07 | 08 | 09 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 |
Very good | 5 | 1 | 4 | 6 | 7 | 2 | 2 | 2 | 2 | 2 | 3 | 3 | 3 | 5 | 5 | 4 | 4 |
Basically good | 40 | 26 | 42 | 47 | 57 | 37 | 18 | 23 | 38 | 36 | 36 | 33 | 19 | 30 | 35 | 29 | 30 |
Rather difficult | 46 | 53 | 44 | 37 | 25 | 47 | 61 | 55 | 47 | 51 | 50 | 52 | 57 | 44 | 41 | 43 | 43 |
Very bad, difficult | 4 | 12 | 5 | 3 | 2 | 7 | 14 | 12 | 5 | 5 | 5 | 9 | 18 | 15 | 11 | 17 | 15 |
Don’t know | 5 | 8 | 5 | 7 | 9 | 7 | 5 | 8 | 8 | 6 | 6 | 3 | 3 | 6 | 8 | 7 | 8 |
Index ** | -5 | -38 | -3 | 13 | 37 | -15 | -55 | -42 | -12 | -18 | -16 | -25 | -53 | -24 | -12 | -27 | -24 |
What do you and your family expect for the upcoming year? (closed-ended question, one answer, %) | |||||||||||||||||
| 03 | 04 | 05 | 06 | 07 | 08 | 09 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 |
I think the upcoming year will be rather good | 27 | 10 | 12 | 19 | 21 | 12 | 14 | 11 | 11 | 8 | 13 | 11 | 23 | 27 | 27 | 21 | 21 |
I think that the upcoming year will be generally good | 47 | 45 | 52 | 51 | 54 | 37 | 47 | 51 | 54 | 51 | 52 | 54 | 43 | 48 | 53 | 45 | 49 |
It will be rather difficult | 20 | 34 | 27 | 21 | 15 | 39 | 27 | 24 | 23 | 30 | 28 | 26 | 26 | 18 | 15 | 27 | 23 |
I think it will be very bad | 1 | 5 | 3 | 1 | 1 | 4 | 3 | 2 | 3 | 3 | 2 | 3 | 3 | 3 | 1 | 5 | 3 |
Don’t know | 5 | 6 | 6 | 8 | 9 | 8 | 9 | 12 | 9 | 8 | 5 | 6 | 5 | 4 | 4 | 2 | 4 |
Index *** | 53 | 16 | 34 | 48 | 59 | 6 | 31 | 36 | 39 | 26 | 35 | 36 | 37 | 54 | 64 | 34 | 44 |
What should Russia expect for the upcoming year? (closed-ended question, one answer, %) | |||||||||||||||||
03 | 04 | 05 | 06 | 07 | 08 | 09 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | |
I think the upcoming year will be rather good for Russia | 13 | 6 | 9 | 14 | 18 | 8 | 8 | 8 | 8 | 8 | 8 | 9 | 18 | 24 | 21 | 13 | 16 |
I think that the upcoming year will be generally good | 48 | 37 | 49 | 53 | 52 | 30 | 42 | 43 | 46 | 51 | 48 | 44 | 37 | 44 | 48 | 37 | 37 |
It will be rather difficult for Russia | 29 | 41 | 30 | 22 | 17 | 48 | 35 | 29 | 31 | 30 | 33 | 35 | 34 | 21 | 25 | 40 | 38 |
I think it will be very bad | 1 | 4 | 3 | 1 | 1 | 6 | 3 | 4 | 3 | 3 | 3 | 5 | 6 | 4 | 2 | 7 | 5 |
Don’t know | 9 | 12 | 9 | 10 | 12 | 8 | 12 | 16 | 12 | 8 | 8 | 7 | 5 | 7 | 4 | 3 | 4 |
Index *** | 31 | -2 | 25 | 44 | 52 | -16 | 12 | 18 | 20 | 26 | 20 | 13 | 15 | 43 | 42 | 3 | 10 |
Let us talk about the upcoming New Year holiday season from January 1st to 8th 2010. Have you decided how you will spend these days? (closed-ended question, one answer, %) | |||||||
| 14.11.2019 | 19.11.2019 | 26.11.2019 | 03.12.2019 | 10.12.2019 | 17.12.2019 | 24.12.2019 |
I have decided/ I know how I will spend the holiday season | 36 | 41 | 45 | 45 | 48 | 57 | 56 |
I thought about it but I have not decided yet | 14 | 16 | 12 | 12 | 12 | 14 | 10 |
I still have no plans/I did not think about it | 45 | 38 | 38 | 39 | 36 | 24 | 30 |
I do not have a holiday season/ I have to work | 5 | 5 | 4 | 4 | 4 | 4 | 3 |
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Don’t know | 1 | 1 | 1 | 1 | 0 | 1 | 1 |
What are you/your family going to do during the New Year holiday season? (closed-ended question, any number of answers, %) | ||||
| 14.11.2019 | 26.11.2019 | 10.12.2019 | 24.12.2019 |
Visiting friends | 29 | 28 | 28 | 30 |
Walking in nature | 24 | 25 | 23 | 23 |
Skating, skiing; go sledding | 22 | 22 | 22 | 20 |
Working | 25 | 26 | 22 | 21 |
Taking kids to performances, New Year parties, cinema | 20 | 18 | 21 | 18 |
Going to theatres, concerts, cinema | 15 | 15 | 16 | 18 |
Going to the countryside, dacha | 14 | 14 | 14 | 15 |
Going to restaurants, clubs, dance parties | 5 | 4 | 4 | 6 |
Going to vacation hotels, recreation centre | 3 | 2 | 2 | 2 |
Travelling abroad | 2 | 2 | 2 | 2 |
None of the above-mentioned; we will stay at home during the holidays | 31 | 38 | 33 | 36 |
Other | 2 | 3 | 2 | 1 |
Don’t know | 2 | 1 | 1 | 1 |
Are you going to leave your city/town during the New Year holiday season in 2020, or not? (closed-ended question, up to 2 answers, %) | ||||
| 14.11.2019 | 26.11.2019 | 10.12.2019 | 24.12.2019 |
Yes, I will go abroad | 2 | 2 | 2 | 3 |
Yes, I will go to another city in Russia/Russian rural area | 26 | 26 | 28 | 28 |
No, I will not go anywhere | 67 | 69 | 68 | 68 |
Don’t know / still undecided | 5 | 3 | 2 | 3 |
How are you going to celebrate the New Year’s Eve? (closed-ended question, one answer, %) | ||||||||||||||||
| 03 | 05 | 06 | 07 | 08 | 09 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 |
At home | 74 | 73 | 77 | 76 | 77 | 75 | 76 | 72 | 73 | 76 | 74 | 77 | 76 | 78 | 80 | 78 |
Visiting friends | 15 | 15 | 13 | 14 | 13 | 12 | 14 | 16 | 16 | 16 | 14 | 11 | 11 | 8 | 6 | 6 |
At dacha (my own, my friends’, my relatives’ dacha) | 1 | 1 | 1 | 1 | 2 | 1 | 2 | 2 | 2 | 1 | 2 | 2 | 4 | 3 | 4 | 5 |
At a restaurant (club, dance party) | 2 | 3 | 2 | 2 | 2 | 2 | 2 | 3 | 2 | 2 | 3 | 2 | 2 | 1 | 1 | 1 |
In the countryside, at a holiday centre, health resort | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 |
Abroad | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | 0 |
I will not celebrate the New Year’s eve | 2 | 2 | 2 | 2 | 2 | 4 | 2 | 2 | 3 | 1 | 3 | 3 | 3 | 4 | 5 | 7 |
Don’t know | 5 | 5 | 4 | 4 | 3 | 5 | 3 | 4 | 3 | 4 | 3 | 3 | 2 | 4 | 2 | 3 |
And how much money are you going to spend for the New Year celebration…? (closed-ended question, one answer per each option based on the answers of those who plan spending) | |||||||||||||||
Average spending, rub. | |||||||||||||||
05 | 06 | 07 | 08 | 09 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18
| 19
| |
Gifts to relatives | 1 105 | 1 409 | 1 764 | 1 824 | 2 058 | 2 200 | 2 497 | 2 666 | 2 853 | 3 142 | 4 198 | 4 338 | 5 301 | 5 007 | 4 203 |
New Year’s table | 1 155 | 1 437 | 1 762 | 1 879 | 2 116 | 2 142 | 2 417 | 2 593 | 2 824 | 3 103 | 4 069 | 4 164 | 4 596 | 4 413 | 3 912 |
Other spending (fir tree, travel packages, theatres, restaurants, et cet.) | 902 | 1 169 | 1 431 | 1 502 | 1 654 | 1 826 | 2 040 | 2 169 | 2 437 | 2 383 | 3 617 | 3 895 | 4 402 | 4 335 | 2 363 |
Total (total expenditures) | 3 163 | 4 015 | 4 957 | 5 206 | 5 828 | 6 168 | 6 953 | 7 428 | 8 114 | 8 628 | 11 884 | 12 397 | 14 299 | 13 755 | 10 478 |
An increase compared to the previous year, % | |||||||||||||||
| 05 | 06 | 07 | 08 | 09 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19
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Gifts to relatives | - | 27 | 25 | 3 | 12 | 6 | 14 | 7 | 7 | 10 | 34 | 3 | 22 | -5 | -16 |
New Year’s table | - | 24 | 22 | 6 | 12 | 1 | 13 | 7 | 9 | 10 | 31 | 2 | 10 | -4 | -11 |
Other spending (fir tree, travel packages, theatres, restaurants, et cet.) | - | 29 | 22 | 4 | 10 | 10 | 12 | 6 | 12 | -2 | 52 | 8 | 13 | -1 | -45 |
Total (total expenditures) | - | 26 | 23 | 4 | 11 | 5 | 13 | 7 | 9 | 6 | 38 | 4 | 15 | -4 | -24 |
What are you GOING TO GIVE as a New Year gift to your friends and relatives? (closed-ended question, not more than four answers, %) | |||||||||||||||
| 05 | 06 | 07 | 08 | 09 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 |
Candies, spirits, specialties | 26 | 30 | 29 | 30 | 24 | 28 | 29 | 29 | 28 | 28 | 24 | 26 | 22 | 25 | 25 |
Souvenirs (pens, notepads, purse, et cet.) | 33 | 36 | 38 | 37 | 30 | 31 | 31 | 35 | 42 | 35 | 28 | 30 | 31 | 23 | 22 |
Toys | 23 | 29 | 29 | 28 | 23 | 26 | 25 | 24 | 23 | 23 | 22 | 24 | 23 | 23 | 21 |
Perfumery, cosmetics, bijouterie | 21 | 23 | 22 | 21 | 20 | 24 | 23 | 23 | 25 | 21 | 15 | 19 | 21 | 21 | 21 |
Money | 4 | 6 | 7 | 6 | 8 | 7 | 10 | 11 | 9 | 8 | 10 | 13 | 9 | 14 | 14 |
Household appliances (tea-kettle, iron, coffee maker) | 4 | 6 | 5 | 5 | 4 | 8 | 7 | 6 | 8 | 5 | 6 | 7 | 9 | 9 | 10 |
Clothes, shoes | 7 | 8 | 9 | 9 | 6 | 8 | 9 | 10 | 7 | 7 | 6 | 9 | 8 | 9 | 9 |
Mobile phones | 3 | 5 | 4 | 3 | 5 | 5 | 5 | 6 | 7 | 5 | 4 | 4 | 7 | 8 | 8 |
Tickets to concert, theatre, a restaurant dinner | 2 | 2 | 1 | 2 | 2 | 2 | 2 | 3 | 3 | 3 | 3 | 4 | 4 | 6 | 6 |
Jewellery | 4 | 4 | 6 | 5 | 7 | 8 | 7 | 7 | 8 | 6 | 4 | 5 | 6 | 6 | 4 |
Flowers | 8 | 9 | 9 | 7 | 7 | 6 | 6 | 7 | 7 | 7 | 3 | 7 | 6 | 4 | 4 |
Camera, video camera, TV set, sound system) | 1 | 1 | 1 | 1 | 1 | 1 | 2 | 2 | 2 | 1 | 2 | 2 | 1 | 1 | 1 |
CD, DVD | 7 | 9 | 8 | 5 | 6 | 6 | 4 | 2 | 7 | 2 | 1 | 1 | 1 | 1 | 1 |
Tour package | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 |
Computer | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 |
Home décor and interior features (from “other”) | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 1 |
Book (from “other”) | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 1 |
Self-made presents (from “other”) | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 1 |
Gift certificate (from “other”) | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 1 |
Car | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Other | 5 | 4 | 8 | 7 | 4 | 4 | 3 | 4 | 2 | 4 | 5 | 5 | 8 | 2 | 2 |
I will not give anything to anyone | 15 | 12 | 14 | 16 | 15 | 14 | 10 | 13 | 12 | 11 | 16 | 14 | 13 | 13 | 17 |
Don’t know | 12 | 9 | 9 | 9 | 15 | 11 | 16 | 7 | 9 | 12 | 11 | 8 | 5 | 6 | 6 |
What would you like to have as a New Year gift from your friends and relatives? | |||||||||||
| 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 |
Tour package | 6 | 7 | 8 | 10 | 9 | 6 | 6 | 6 | 9 | 11 | 11 |
Tickets to concert, theatre, a restaurant dinner | 3 | 3 | 4 | 5 | 3 | 5 | 4 | 6 | 9 | 10 | 10 |
Money | 10 | 10 | 15 | 17 | 17 | 11 | 11 | 15 | 6 | 9 | 10 |
Perfumery, cosmetics, bijouterie | 9 | 11 | 10 | 10 | 8 | 10 | 5 | 9 | 12 | 10 | 9 |
Mobile phone | 7 | 7 | 6 | 5 | 7 | 5 | 5 | 7 | 5 | 7 | 8 |
Candies, spirits, specialties | 4 | 5 | 9 | 7 | 7 | 10 | 5 | 6 | 7 | 8 | 7 |
Household appliances (tea-kettle, iron, coffee maker) | 4 | 6 | 5 | 6 | 5 | 4 | 4 | 5 | 6 | 8 | 6 |
Souvenirs (pens, notepads, purse, et cet.) | 7 | 8 | 9 | 7 | 14 | 13 | 7 | 8 | 14 | 7 | 6 |
Car | 7 | 6 | 7 | 9 | 7 | 4 | 7 | 9 | 4 | 5 | 6 |
Attention of my family (from “other”) | - | - | - | - | - | - | - | - | - | - | 5 |
Jewellery | 9 | 10 | 8 | 9 | 8 | 8 | 6 | 7 | 6 | 7 | 4 |
Clothes, shoes | 5 | 6 | 4 | 5 | 5 | 4 | 2 | 3 | 2 | 3 | 4 |
Flowers | 4 | 4 | 4 | 5 | 4 | 3 | 3 | 4 | 5 | 5 | 3 |
Camera, video camera, TV set, sound system | 4 | 5 | 7 | 6 | 6 | 4 | 2 | 3 | 2 | 3 | 3 |
Computer | 3 | 4 | 2 | 4 | 4 | 3 | 2 | 3 | 3 | 2 | 2 |
Toys | 1 | 2 | 2 | 1 | 2 | 2 | 1 | 1 | 1 | 1 | 1 |
CD, DVD | 3 | 2 | 1 | 2 | 4 | 1 | 0 | 1 | 0 | 1 | 1 |
Apartment, house (from “other”) | - | - | - | - | - | - | - | - | - | - | 1 |
Health (from “other”) | - | - | - | - | - | - | - | - | - | - | 1 |
Book ( from “other”) | - | - | - | - | - | - | - | - | - | - | 1 |
I do not want to have anything as a gift | 17 | 16 | 14 | 17 | 18 | 17 | 23 | 19 | 27 | 27 | 31 |
Other | 5 | 5 | 4 | 5 | 4 | 7 | 13 | 13 | 11 | 2 | 3 |
Don’t know | 25 | 21 | 23 | 15 | 14 | 18 | 12 | 13 | 8 | 7 | 5 |
What politicians would you like to invite to the New Year’s table / to celebrate the New Year’s eve? (open-ended question, up to 5 answers; only informative answers mentioned by at least 2% of respondents) | |
Total respondents | |
Putin | 22 |
Zhirinovsky | 12 |
Medvedev | 4 |
Shoygu | 3 |
Lavrov | 3 |
Zyuganov | 3 |
Mironov | 2 |
No one | 47 |
Don’t know | 11 |
What words first come to your mind when you hear “New Year”? Several answers are possible. (open-ended question, up to 5 answers; only informative answers mentioned by at least 3% of respondents) | |
Total respondents | |
Celebration / festivities | 24 |
Joy / happiness / fun / positive associations | 18 |
Hope for the better / changes for the better / wishing good things | 15 |
Fir tree | 14 |
Family, relatives / family holiday | 11 |
Gifts / giving gifts | 8 |
Mandarins, oranges | 8 |
Days off / Vacation / holiday / rest | 8 |
Something new / changes / plans for the future | 6 |
Increase of prices, taxes, tariffs | 5 |
Children, grandchildren / children holiday | 5 |
No joy / sadness / no feeling of holiday / negative associations | 4 |
Firework | 4 |
Winter / snow / frost | 4 |
Spending | 3 |
Father Frost | 3 |
Childhood / young age / memory of adolescence | 3 |
No associations | 2 |
Other | 5 |
Don’t know | 13 |
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