Results of our studies

IN BRIEF

Education, character and goal orientation are three main components of success in Russia. Money and connections have lower importance.

MOSCOW, October 19, 2018. Russian Public Opinion Research Center (VCIOM) presents the data of a study devoted to how Russians assess their social position and how they describe the key to success.

The share of Russians who view their income as “above average” has increased (from 5% in 1991 to 10% in 2018); however, the share of those who view their social status as “high”   (3%) has remained at the same level. The percentage of those who think that their social status is “average” has also grown up (64% vs 49% in early 1990s). The ratio between the answers “below average” and “low” (13% and 7%) has also changed (19% and 14%, respectively, in 1991). 

According to Russians, education is essential to gain higher social status (39%; 50% among residents of Moscow and St Petersburg (for each)). One-third of respondents (33%) say that people can be successful in life due to certain personal qualities and capabilities (40% among the 18-24-year-olds). A further 27% consider that goal orientation helps to achieve success; most of those who think so are young respondents aged 25-34 (37%). Seventeen percent point to financial well-being; 15%, work; 14%, health. According to 12% of respondents, success can be achieved due to certain business skills; 11% believe it is family that helps to gain higher social status. Experience and belief are least important things (2% and 1%). 

Most of Russians say they are not successful in life due to lack of money (40%). Education as a tool to gain high social status is pointed by 15%; 14% lack ambitions, goal-seeking attitude and other personal characteristics. Twelve percent point to the lack of connections and acquaintances. Ten percent think they need to move to another country or city. A further 9% complain about their lack of necessary professional skills.

As in early 1990s, today a majority of respondents believe that people should not sacrifice their family and health chasing well-being (64% in 1991 vs 68% in 2018). Only one-fifth of Russians oppose them (18%). The number of those who consider that people can live with only the bare essentials and do not need to strive to be rich has not changed (9%).

The VCIOM-Sputnik survey was conducted on October 16, 2018. The survey involved 1,600 Russians aged 18 and over. The survey was telephone-based and was carried out using stratified dual-frame random sample based on a complete list of landline and mobile phone numbers operating in Russia. The data were weighted according to selection probability and social and demographic characteristics. The margin of error at a 95% confidence level does not exceed 2.5%. In addition to sampling error, minor changes in question wording and different circumstances arising during the fieldwork can introduce bias into the survey.

 

How would you assess your social status? (closed-ended question, one answer % of total respondents)

 

1991*

2018

High

2

3

Above average

5

10

Average

49

64

Below average

19

13

Low

14

7

Don’t know

11

3

* In 1991, the survey involved urban and rural populations aged 16 and over, representative of all-Union sample; the sample size was 2,949 respondents.

 

In your opinion, what is necessary for a person to achieve success in life?

(open-ended question, not more than 5 answers, % of total respondents)

 

Total respondents

Education

39

Character, personal traits, abilities

33

Goal-seeking behavior

27

Financial well-being

17

Work

15

Health

14

Business qualities

12

Family

11

State support, power

9

Connections

7

Luck/Circumstances/Freedom

6

Social status/Stability

6

Origin

5

Experience

2

Belief

1

Other 

1

Don’t know

14

As to you, what are you personally lacking to achieve success in life and to get a higher social position?

 (closed-ended question not more than 3 answers, % of total respondents)

 

Total respondents

Financial well-being, money

40

Education

15

Personal qualities (ambitions, goal orientation, hard-working, social skills, etc.)

14

Connections, acquaintances

12

Change of place of residence (moving to another country or a city)

10

Skills, professional retraining

9

Special social background (f.e., parents’ background) 

4

Successful marriage

4

Time/age not right

3

Health

3

Certain ethnic background

1

Good laws, right government policies

1

Jobs

1

Stability in life and in the country

1

I am already successful; I achieved high social status

16

Something else

1

Don’t know

10

What is your opinion about achieving higher levels of financial well-being?

(closed-ended question, one answer, % of total respondents)

 

1991*

2018

I think it is important to work as much as needed for the family well-being even if it may affect health or family communications.

16

18

I think it is wise to have the level of income which is achieved without any harm to health or communications with the family

64

68

No point chasing money; one can live with the bare essentials

11

9

Other

1

2

Don’t know

8

3

* In 1991, the survey involved urban and rural populations aged 16 and over, representative of all-Union sample; the sample size was 2,949 respondents.

Note: Using materials from the site www.wciom.ru or wciom.com, as well as distributed by VCIOM, the reference to the source (or hyperlink for the electronic media) is obligatory!

 

Read the article in Russian