Results of our studies

IN BRIEF

Consumer moods and credit behavior of Russians have been stable throughout the year.

MOSCOW, July 1, 2019. Russian Public Opinion Research Center (VCIOM) presents the findings of a monitoring survey devoted to Russians’ consumer confidence, financial trust and Russian attitudes towards bank deposits.

Indices of Consumer Confidence* and Financial Trust** have been strengthening since the beginning of the year. The June figures exceed the readings for the same periods of 2015-2016 but are far from the 2014 figure.

According to the recent survey data, every fourth Russian (25%) says today is a favorable time to make large purchases (22% in January, 2019). More than half of respondents (58%) are skeptical, though. The Consumer Confidence Index made up 37 p. in June.  

As to lending, respondents seem to be less optimistic; however there is positive dynamics: the index is at 26 p. (an increase from 26 p. since January). At the same time, three-quarters of Russians (74%) report they cannot afford large loans; they are opposed by every tenth Russian (13%).

The attitudes of Russians towards banks have not changed over the last year: 46% of Russians think it is now a good time to put spare money into a deposit. One-third of respondents think it is better to withdraw money from bank accounts (32%).

The share of Russians who prefer saving strategy has increased by 2 p.p. (68% vs 66% in May 2019); they think it is important to cut everyday costs to save up. On the contrary, every fifth Russian thinks it is better to spend salary or pension (22%).

*Consumer Confidence Index shows how favorable Russians think the present time is for large purchases. Index is based on the question “In your opinion, is now a good or bad time to make large purchases?”. The answer “likely good” corresponds to the coefficient “0.9”; “likely bad” – “0.1”; “don’t know” – “0.5”. Index is measured in points and can vary between 10 and 90. The higher the index, the more favorable Russians think the present time is for large purchases.

**Financial Trust Index shows how favorable Russians think the present time is for lending activities. Index is based on the question “In your opinion, is now a good or bad time to take a loan?” The answer “likely good” corresponds to the coefficient “0.9”; “likely bad” - “0.1”; “don t know” – “0.5”. Index is measured in points and can vary between 10 and 90. The higher the index, the more favorable Russians think the present time is for taking a loan.

VCIOM-Sputnik survey was conducted on June 27, 2019. The survey involved 1,600 Russians aged 18 and over. The survey was telephone-based and carried out using stratified dual-frame random sample based on a complete list of landline and mobile phone numbers operating in Russia. The data were weighted according to selection probability and social and demographic characteristics. The margin of error at a 95% confidence level does not exceed 2.5%. In addition to sampling error, minor changes in question wording and different circumstances arising during the fieldwork can introduce bias into the survey.

The 2012-2016 results are based on household surveys; the 2017 data are based on VCIOM-Sputnik daily survey involving 600 respondents. 

In your opinion, is now a good or bad time to make large purchases?
(closed-ended question, one answer, % of total respondents, index in points)

 

VI.13

VI.14

VI.15

VI.16

VI.17

VI.18

I.19

II.19

III.19

VI.19

V.19

VI.19

Likely good

35

47

21

23

29

28

22

24

23

24

26

25

Likely bad

51

43

63

62

57

50

61

56

55

57

57

58

Don’t know

14

10

16

15

14

22

17

20

22

19

17

17

Consumer Confidence  Index*

44

52

33

34

39

41

34

37

37

37

38

37

In your opinion, is now a good or bad time to take a loan?
(closed-ended question, one answer, % of total respondents, index in points)

 

VI.13

VI.14

VI.15

VI.16

VI.17

VI.18

I.19

II.19

III.19

VI.19

V.19

VI.19

Likely good

25

32

11

8

15

16

11

14

15

15

15

13

Likely bad

64

57

80

82

74

67

76

72

69

70

72

74

Don’t know

11

11

11

10

11

17

13

14

16

15

13

13

Financial Trust Index *

34

40

23

20

26

30

24

27

28

28

27

 

26

In your opinion, is now a good or bad time to deposit money with a bank or take out money?

 (closed-ended question, one answer, % of total respondents)

 

V.15

VI.16

VI.17

V.18

I.19

II.19

III.19

IV.19

V.19

VI.19

It is better to put spare money in a bank

37

33

54

48

46

46

48

49

48

46

It is better to take out money from banks

39

39

29

30

36

31

29

30

31

32

Don’t know

24

28

17

22

18

23

23

21

21

22

In your opinion, is now a good to spend or to save money?
(closed-ended question, one answer, % of total respondents)

 

V.15

V.16

V.17

V.18

I.19

II.19

III.19

VI.19

V.19

VI.19

It is better to spend salary, pension on purchases and invest saving into something valuable

25

24

23

25

24

22

20

20

24

22

It is better to spend  as little as possible and to save up for the future

62

64

67

66

67

67

68

70

66

68

Don’t know

13

12

10

9

9

11

12

10

10

10

Note: Using materials from the site www.wciom.ru or wciom.com, as well as distributed by VCIOM, the reference to the source (or hyperlink for the electronic media) is obligatory.

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