White bear and leopard are winners of both official voting and VCIOM`s opinion poll; the opinion poll participants liked dolphin more than hare.
MOSCOW, March 14, 2011. After the results of the official Olympic Mascot voting were published, Russian Public Opinion Research Center (VCIOM) conducted the opinion poll revealing which mascots Russians are in favor of.
White bear, leopard and dolphin are the winners of the alternative voting. The unconditional winner of Sochi Olympic mascot competition is white bear "Polyus" (Poll) (27%), followed by dolphin and leopard which is one of the winners of the official competition (17% for each). Hare which was among official winners took only fifth place (8%). Nine percent voted for Sun; bullfinch and brown bear was chosen by 6% of respondents; 5% voted for Matreshka.
Respondents choose a certain mascot depending on their social and demographic characteristics. Respondents aged younger than 44 are in favor of leopard (18-24%); at the same time, those aged above 45 prefer Sun and Hare (10-11 and 9-12% respectively). Besides that, men tend to vote for masculine mascots such as white (28 versus 25%) or brown bears (8 versus 4%), whereas women are in favor of Sun (12 versus 6%) or bullfinch (7 versus 4%).
As to the Internet users, the top three mascots they vote for match the mascots chosen by offline respondents. Unlike any other mascots, white bear was less supported by the internet users (25 versus 27-34% among those who do not use the Internet or do it rarely). The same thing can be applied to hare which is the official competition winner; active internet users were less in favor of this mascot (6 versus 8-9%). Simultaneously, the regular Internet users often vote for leopard (20 versus 14-18%) and dolphin (18 versus 12-16%).
The initiative Russian opinion polls were conducted on 5-6 March, 2011. 1600 respondents were interviewed at 138 sampling points in 46 regions of Russia. The margin of errordoes not exceed 3.4%.
Which of the following candidates would you choose to be the Sochi Olympic mascot?
Note: Using materials from the site www.wciom.ru or wciom.com, as well as distributed by VCIOM, the reference to the source (or hyperlink for the electronic media) is obligatory!