610% of Russians will participate in the Night of Museums; 15% - in Moscow and St.Petersburg. For most of Russians this will be the first time they take part in the event. 3% of Russians have already visited the Night of Museum at least once.
MOSCOW, May 18, 2012. Russian Public Opinion Research Center (VCIOM) presents the data describing how many Russians know about the cultural event “Night of Museums”, and how any respondents are going to participate.
Forty-two percent of Russians are aware of the Night of Museums that is held every year around the world. Those who are best informed are Russians with high level of education (76%), active Internet users (52%) and metropolitan residents (74%). The share of those who have heard for the first time about this event is 56%: basically Russians with low level of education (80%), those who do not use the Internet (66%) and those who reside in rural area (67%).
Ten percent of Russians will participate in the action this year (7% - for the first time, 3% have already visited). The typical visitor of the event reside in Moscow or St.Petersburg (15%), in big or middle cities (16 and 13%, respectively), young (15%); he/she has high level of education (17%) and actively uses the Internet (16%).
Thirty-two percent of respondents are not participating in the event: 27% never participate, 5% will miss this Night for the first time.
The initiative Russian opinion polls were conducted May 12-13, 2012. 1600 respondents were interviewed at 138 sampling points in 46 regions of Russia. The margin of error does not exceed 3.4%.
Another issue of the Night of Museum will take place all around the world in May. The visitors can take part in special evening programs. The main purpose of the event is to demonstrate the potential of modern museums and to attract young visitors. Have you personally heard about this event, or not? If yes, are you going to participate this year? (close-ended question, one answer) | ||||||
| Total respondents | Aged 18-24 | Aged 25-34 | Aged 35-44 | Aged 45-59 | Aged 60 and above |
I heard about it; and I am going to participate for the FIRST time | 7 | 12 | 7 | 6 | 9 | 4 |
I heard about it, I am going to participate, but NOT for the FIRST time | 3 | 3 | 4 | 4 | 2 | 1 |
I heard about it; I took part before but this year I will not take part in the event | 5 | 6 | 6 | 6 | 3 | 5 |
I heard about it; I did not take part before and I am not going to take part this year | 27 | 19 | 28 | 26 | 31 | 27 |
I hear for the first time about this event | 56 | 57 | 53 | 58 | 54 | 62 |
Hard to tell | 2 | 3 | 2 | 2 | 2 | 0 |
Another issue of the Night of Museum will take place all around the world in May. The visitors can take part in special evening programs. The main purpose of the event is to demonstrate the potential of modern museums and to attract young visitors. Have you personally heard about this event, or not? If yes, are you going to participate this year? (close-ended question, one answer) | |||||
| Total respondents | Elementary, or lower, incomplete secondary education | Secondary (school, technical college) | Secondary special (college) | Incomplete higher (not less than 3 years), higher |
I heard about it; and I am going to participate for the FIRST time | 7 | 4 | 5 | 6 | 12 |
I heard about it, I am going to participate, but NOT for the FIRST time | 3 | 1 | 2 | 2 | 5 |
I heard about it; I took part before but this year I will not take part in the event | 5 | 3 | 3 | 5 | 7 |
I heard about it; I did not take part before and I am not going to take part this year | 27 | 12 | 21 | 29 | 34 |
I hear for the first time about this event | 56 | 80 | 68 | 56 | 41 |
Hard to tell | 2 | 1 | 2 | 2 | 1 |
Another issue of the Night of Museum will take place all around the world in May. The visitors can take part in special evening programs. The main purpose of the event is to demonstrate the potential of modern museums and to attract young visitors. Have you personally heard about this event, or not? If yes, are you going to participate this year? (close-ended question, one answer) | |||||||
| Total respondents | Moscow and St.Petersburg | Million-cities | More than 500 thousand | 100-500 thousand | Less than 100 thousand | Rural area |
I heard about it; and I am going to participate for the FIRST time | 7 | 11 | 7 | 10 | 10 | 8 | 3 |
I heard about it, I am going to participate, but NOT for the FIRST time | 3 | 4 | 1 | 6 | 3 | 3 | 2 |
I heard about it; I took part before but this year I will not take part in the event | 5 | 14 | 1 | 5 | 3 | 6 | 2 |
I heard about it; I did not take part before and I am not going to take part this year | 27 | 42 | 30 | 31 | 23 | 25 | 23 |
I hear for the first time about this event | 56 | 28 | 59 | 45 | 60 | 58 | 67 |
Hard to tell | 2 | 2 | 3 | 2 | 1 | 0 | 2 |
Note: Using materials from the site www.wciom.ru or wciom.com, as well as distributed by VCIOM, the reference to the source (or hyperlink for the electronic media) is obligatory!