Results of our studies

IN BRIEF

Moscow is good for studying, working and earning money but any place within Russia is good for living, loving and raising children, Russians say.

MOSCOW, September 8, 2017. Shortly before the Day of Moscow the Russian Public Opinion Research Center (VCIOM) presents the results of a study devoted to the Russian capital.

Most of associations related to Moscow are neutral and mainly attributive: capital (31%), Red Square (13%), Kremlin (12%), large metropolitan city with a great number of residents. One of capital’s basic benefits is its beauty (12%), and its disadvantages involve traffic jams (4%) and hectic rhythm (4%).

Moscow is considered to be a city of opportunities for studies (56% say that the capital provides more educational opportunities than any other Russian region), work (52%) and ensuring financial well-being (50%); other aspects of living in a metropolitan city appear to be less attractive.

About a third of respondents are confident that people can equally find interesting leisure activities (36%), become a person of influence (36%), or start a business (45%) both in Moscow and other Russian cities. Most of Russians believe that living for pleasure (58%) and love (66%), raising children (57%), and expressing civic position (67%) can be available in any Russian location.

As far as the environmental conditions are concerned, Moscow looks least attractive (78% say that other regions provide better environmental conditions; only 4% mentioned Moscow). The same thing can be said about housing problem (52% and 10, respectively) and safe environment (42% and 10%).

But despite certain shortcomings, Moscow is still a major attraction: three quarters of residents of other regions (the Moscow residents were not asked) report to have visited Moscow at least once (76%, including 31% of those who have done that in the last four years).

The Medialogia Company has analyzed the most visible Moscow events covered by the Russian media. The top five events involve the launch of Moscow’s renovation program, the March protest action, a hurricane which caused severe damage and fatalities; the World FIFA Confederations Cup matches, the relics of St. Nicholas which have been delivered to Christ the Savior Cathedral.

The VCIOM-Sputnik Russian nationwide survey was conducted on September 3-5, 2017. The survey involved 1,800 Russians aged 18 and over, and was carried out using stratified dual-frame random sample based on a complete list of landline and mobile phone numbers operating in Russia. The data were weighted for the probability of selection and reflect social and demographic characteristics. The margin of error at a 95% confidence level does not exceed 2.5%. In addition to sampling error, minor changes in question wording and different circumstances arising during the fieldwork can introduce bias into the survey.

Results for the 2005-2015 studies are based on household surveys.

The Russian media publications were monitored and analyzed by the Medialogia Company using the company’s media database involving approximately 42,000 media sources such as television, radio, newspapers, magazines, news agencies and online media. Event ranking is based on Event Visibility – an indicator calculated as the sum of visibility scores of mentions on certain topic in the most high-profile media. The study took place from August 2016 to August 2017.

What thoughts come first to your mind when you hear the word ‘Moscow’? Can you name two or three of them? (open-ended question, not more than three answers, %)

Total respondents

Neutral associations

Capital

31

Res Square

13

Kremlin

12

Center of Russia

6

Government, President

5

Many people

5

Big city

4

Mausoleum/Lenin

4

Songs about Moscow/quotations

3

Theaters/museums/parks/galleries

3

Metropolitan city

3

Many migrants

3

Metro/train stations/airports

2

Money

2

Golden-Domed City

2

Cultural/scientific center

2

Relatives/friends live there

2

Income/job/business missions

2

City of the rich/oligarchs et cet.

2

VDNKh (National Economy Achievement Exhibition)

1

Hero city

1

Moscow river

1

Positive associations

Beautiful city

12

Wonderful/good/normal city

5

Progress/development

5

High living standards

3

Pride

3

City of big opportunities

2

Native city/city where I live

2

Splendid city

1

Clean

1

Well-wishing, hospitality

1

Negative associations

Traffic jams

4

Separate country/state within a state, et cet.

4

Hectic atmosphere/ insane pace of life

4

Dislike/other negative emotions

3

Everything is made for Moscow /We give everything to Moscow

3

Boorish behavior, rudeness, ill-naturedness

2

Roads, constant repairs and road construction, poor sidewalks

1

Everything is too expensive

1

Thieves, criminals, high crime rate

1

‘Big village’

1

Dirty

1

Other

Other associations

5

Don' t know

11

In your opinion, what place provides more opportunities to do the following things? (closed-ended question, one answer for each line, %)

More opportunities in Moscow

More opportunities outside of Moscow, in other regions and cities of Russia

Almost equal opportunities

Don' t know

To get high-quality education

2005

62

10

25

3

2006

56

9

30

5

2008

56

11

28

5

2009

51

15

30

4

2010

45

20

30

5

2012

49

16

31

4

2013

43

21

32

4

2017

56

9

33

2

To a find an appropriate job

2005

59

9

25

7

2006

55

12

26

7

2008

57

12

26

5

2009

46

20

29

5

2010

48

21

24

7

2012

46

20

30

4

2013

40

23

33

4

2017

52

11

32

5

To make provision for family to provide a decent living

2005

59

9

26

6

2006

62

8

24

6

2008

57

12

24

7

2009

46

19

31

4

2010

48

21

26

5

2012

47

18

30

5

2013

47

21

28

4

2017

50

11

31

8

To have interesting and intense leisure activities

2005

49

13

32

6

2006

43

13

38

6

2008

44

16

33

7

2009

39

21

35

5

2010

37

23

33

7

2012

41

21

34

4

2013

37

26

33

4

2017

39

19

36

6

To make it into the power structure, to become a person of influence

2005

54

11

23

12

2006

50

12

26

12

2008

48

14

24

14

2009

37

19

30

14

2010

39

19

25

17

2012

44

17

28

11

2013

37

21

30

12

2017

35

17

36

12

To keep healthy

2005

12

48

34

6

2006

15

44

34

7

2008

12

48

32

8

2009

10

51

33

6

2010

12

51

29

8

2012

14

48

34

4

2013

13

50

33

4

2017

23

42

31

4

To run a business, to start a business

2005

41

14

35

10

2006

35

17

36

12

2008

37

17

33

13

2009

28

24

38

10

2010

32

25

31

12

2012

33

23

35

9

2013

29

24

38

9

2017

21

23

45

11

To freely express civil position, political views

2013

21

20

46

13

2017

17

10

67

6

To live in safe environment

2005

11

49

31

9

2006

16

41

36

7

2008

13

46

31

10

2009

11

50

33

6

2010

12

47

33

8

2012

14

46

34

6

2013

15

53

27

5

2017

10

42

42

6

To solve housing problems

2005

16

39

34

11

2006

25

33

30

12

2008

16

43

28

13

2009

15

39

36

10

2010

17

43

28

12

2012

17

44

32

7

2013

15

46

33

6

2017

10

52

31

7

To live freely, to do what you want

2005

22

15

51

12

2006

27

14

50

9

2008

22

19

46

13

2009

17

22

51

10

2010

21

24

43

12

2012

23

24

44

9

2013

19

26

48

7

2017

10

25

58

7

To find truelove, to create a happy family

2005

8

16

69

7

2006

15

15

63

7

2008

12

16

61

11

2009

8

20

67

5

2010

13

19

60

8

2012

15

24

56

5

2013

11

25

59

5

2017

6

19

66

9

To raise good children, to secure them against negative influences

2005

7

29

59

5

2006

14

25

55

6

2008

11

28

55

6

2009

8

32

56

4

2010

12

31

50

7

2012

12

36

48

4

2013

11

38

49

2

2017

6

33

57

4

To live in favorable environmental conditions

2005

7

68

18

7

2006

12

58

24

6

2008

8

67

18

7

2009

6

66

22

6

2010

9

65

20

6

2012

11

61

24

4

2013

10

65

21

4

2017

4

78

15

3

Have you ever been to Moscow? (closed-ended question, one answer, %, question was NOT addressed to Moscow residents )

2014

2015

2017

Yes, over the last four years

26

26

31

Yes, 5 or 15 years ago

18

18

19

Yes, 16 or 25 years ago

12

10

10

Yes, more than 25 years ago

11

11

16

No, never

32

34

23

Don’t know

1

1

1

TOP 10 MOSCOW EVENTS OF THE YEAR

Ranking Event Event visibility

1

Launch of renovation program in Moscow

4987.3

2

Protest action held in March

2 906.1

3

Moscow hurricane which led to dramatic consequences and fatalities

1270.8

4

FIFA Confederations Cup held in Moscow

959.6

5

Relics of St. Nicholas delivered to Christ the Savior Cathedral

887.3

6

Fire at the plastic warehouse in Amurskaya Street

801.6

7

Immortal Regiment march in Moscow

703.6

8

Court delivered a verdict regarding the participants of the Gelandewagen race

406.9

9

Opening of a monument to the Prince Vladimir on Borovitskaya Square

379.1

10

One person was killed and three were injured as a result of the Kaluga Highway collapse in New Moscow

325.6


Note:
Using materials from the site www.wciom.ru or wciom.com, as well as distributed by VCIOM, the reference to the source (or hyperlink for the electronic media) is obligatory! The use of the Medialogia system content, fully or partially, must be accompanied by the reference to the Medialogia Company.

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