MOSCOW, February 26, 2010. Russian Public Opinion Research Center (VCIOM) presents the data concerning the attitude of Russians to fast food: how often they eat fast food, what dishes prefer and what attracts them in fast food.
More than half of Russians (51%) indicate that in their settlement there is a fast food restaurant: 31% inform that there are many of them, 16% - few, 4% - only one. 39% of respondents says that there are no fast food restaurants in their settlement. High number of fast food restaurants is defined by inhabitants of North-Western district (49%), Moscow and St. Petersburg (93%), quite the contrary with inhabitants of the South and countryside (53 and 78%); they prove that there are no fast food restaurants in their places of living.
Every fifth Russian in a varying degree eats fast food (19%), however in most cases not more than once a month (14%). Those who eat in fast food restaurants regularly are in minority: 4% - once a week, 1% - every day. 11% of respondents were there not more than twice. Most of our fellow-citizens don't visit these restaurants (69%).
Regular visitor of fast food restaurant (that is a person who visits fast food restaurant more than once a month) is, as a rule, an inhabitant of Far East (36%), Moscow or St. Petersburg (33%), a man (36%) of 18-24 years old (45%), well-educated (27%) and well-to-do (28%) respondent.
Burgers and sandwiches are the most favorite dishes of fast food visitors (they are ordered by 47% of respondents). Traditional order as well includes French fried potatoes (28%), tea, coffee or dessert (27%). 20% of respondents prefer milk cocktails and sparkling drinks, 19% - hot dishes, 16% - pizza. Less popular food is salads (10%), hot snacks (6%), sushi (1%).
The main argument in favor of fast food is a lack of time for traditional food intake (33%). Other important reason is a lack of opportunity to snack in another place (28%), however 26% of respondents inform that they like fast food. Less significant factors are atmosphere (18%), location and work hours (16%). Low prices (7%), high quality of food (3%), extra bonus as WiFi (1%) are not so important for Russians. 3% of respondents say it doesn't matter where to eat.
Men and women go to fast food restaurants by different reasons. Men eat fast food because of lack of time (37%) and because consider this nutrition to be economical (10%). Women are attracted by dishes themselves (29%) and atmosphere of such restaurants (22%).
The initiative Russian opinion poll was conducted on February 6-7, 2010. 1600 respondents were interviewed at 140 sampling points in 42 regions of Russia. The margin of error does not exceed 3.4 %.
Let's talk about fast food restaurants where you can eat in 10-15 minutes. Do you have any of them in your city? (close-ended question, one answer) | ||||||
Total respondents | Type of settlement | |||||
Moscow and St. Petersburg | More than 500 thousand of population | 100-500 thousand of population | Less than 100 thousand | Villages | ||
Yes, many | 31 | 93 | 67 | 29 | 7 | 4 |
Yes, few | 16 | 5 | 21 | 35 | 15 | 4 |
Yes. one | 4 | 0 | 1 | 4 | 6 | 7 |
No | 39 | 2 | 2 | 14 | 58 | 78 |
Hard to tell | 10 | 0 | 9 | 19 | 14 | 6 |
Do you eat in such restaurants from time to time or not? (close-ended question, one answer) | ||||||
Total respondents | Age, years | |||||
18-24 | 25-34 | 35-44 | 45-59 | 60 and above | ||
Yes, regularly, almost every day | 1 | 3 | 1 | 1 | 0 | 0 |
Yes, often, at least once a week | 4 | 11 | 7 | 3 | 1 | 1 |
Да, иногда, но не чаще раза в месяц | 14 | 31 | 24 | 15 | 10 | 1 |
Once or twice I was there | 11 | 17 | 15 | 14 | 10 | 2 |
No, practically never | 69 | 38 | 53 | 67 | 78 | 96 |
What do you often order in fast food restaurants? Please, enumerate your common dishes. (open-ended question, any number of answers, % of those who eat in fast food restaurants) | |
Burgers and sandwiches | 47 |
Tea, coffee, dessert | 28 |
French fried potatoes | 27 |
Milk cocktail and sparkling drinks | 20 |
Hot dishes; soup, shashlik | 19 |
Pizza | 16 |
Salad | 10 |
Hot snacks: nuggets fish sticks, etc. | 6 |
Sushi | 1 |
Other | 3 |
Hard to tell | 11 |
If you choose fast food restaurants, tell why? (close-ended question, any number of answers) | |||
Total respondents | Gender | ||
Men | Women | ||
Lack of time for full dinner,supper, etc. | 33 | 37 | 28 |
Lack of other opportunities to snack | 28 | 26 | 29 |
I like this food | 26 | 25 | 29 |
I like atmosphere, interior, people there | 18 | 14 | 22 |
Very convenient location, work hours | 16 | 17 | 15 |
It's cheap | 7 | 10 | 4 |
High quality of food | 3 | 4 | 2 |
I don't care where to eat | 3 | 3 | 4 |
Extra bonus (WiFi) | 1 | 2 | 1 |
Hard to tell | 6 | 6 | 6 |
Note: Using materials from the site www.wciom.ru or www.wciom.com, as well as distributed by VCIOM, the reference to the source (or hyperlink for the electronic media) is obligatory!