Results of our studies

IN BRIEF

Russians still keep track of the foreign exchange rate fluctuations over the recent half a year. Not too many Russians prefer US dollars as a currency to keep money in.

MOSCOW, August 11, 2015. Russian Public Opinion Research Centre presents the information concerning the ways to invest money: what the most reliable way to keep money is; whether Russians keep track of fluctuations in US dollar exchange rates; what currency they choose to keep money in; how much they expect the Russian ruble will cost in three months/a year. The press release contains the results of the Russian media monitoring conducted by the Medialogia Company[1].

Buying property is still the most reliable way to invest money, according to half of respondents (48%); this proportion has almost stayed the same during several years.

Every fourth prefers keeping money in a bank (25%). Twenty-seven percent keep money at home, mainly rubles (18%), rather than foreign currency (9%). Sixteen percent prefer investing in precious metals, gold in particular.

An overwhelming majority of Russians save money in rubbles (sample average – 53%). Forty-one percent of Russians do not make savings (compared to 49% in the end of 2014). US dollar (7%) is more popular currency than euro (4%) to keep savings in.

According to the latest data, half of Russians (52%) keep track of the situation in the money market (18% - regularly, 34% - from time to time); this percentage is lower than in the beginning of the year (65% in January). Those who are interested in exchange rates are mainly residents of Moscow and St. Petersburg (78%), those with high level of income (65%) and high level of education (63%).

The Medialogia analysis suggests that many publications concerning fluctuations in exchange rates in the Russian media over a year referred to the Russian ruble (357 899), followed by the American dollar (272 291) and euro (165 734). The citation peak was recorded in December 2014; it was caused by fluctuations in exchange rates.

The US dollar forecast does not differ from its actual exchange rate. According to Russians, in three months the average cost of US dollar will be 58 rubles; in a long term perspective (in a year) respondents expect the US dollar to cost the same (58 rub.)

The VCIOM opinion poll was conducted July 25-26, 2015; 1600 respondents were interviewed in 130 settlements in 46 regions of Russia. The margin of error does not exceed 3.5%.

Monitoring and analysis of the Russian media publications were carried out by the Medialogia Company using 26100 sources such as television, radio, newspapers, magazines, information agencies and online media. The ranking was based on the number of publications in the Russian media. Research period: August, 2014 – July, 2015.

What ways of investing money do you consider the most reliable today?

(closed-ended question, not more than three answers)

 

01.2015

02.2015

03.2015

04.2015

05.2015

06.2015

07.2015

Buying property

42

39

45

44

47

48

48

Opening a bank account

17

17

20

21

23

24

25

Saving money in rubles; keeping them in cash

19

21

18

17

18

21

18

Purchasing gold and jewelry

18

16

17

14

17

17

 

16

Buying foreign currency and keeping it in cash

7

8

8

7

8

10

9

Other

2

2

2

2

3

2

2

Don`t know

19

21

18

19

12

13

14

In what currency do you keep your savings? (closed-ended question, not more than three answers)

 

IV quarter  2014

01.2015

02.2015

03.2015

04.2015

05.2015

06.2015

07.2015

Ruble

47

55

 

50

 

52

53

58

54

53

US dollar

3

7

8

7

6

8

7

7

Euro

2

3

3

4

2

4

4

3

Other foreign currency  

<1

<1

<1

1

<1

1

1

<1

No savings

49

38

42

41

42

37

41

41

Don`t know

2

3

3

2

2

1

1

1

Do you keep track of dollar to ruble exchange rate? (closed-ended question, one answer)

 

IV quarter  2014

01.2015

02.2015

03.2015

04.2015

05.2015

06.2015

07.2015

Yes, regularly

27

27

24

21

25

22

17

18

Yes, sometimes

38

38

38

39

36

37

35

34

No

34

33

36

38

37

40

46

47

Don`t know

1

2

3

2

2

1

1

1

In your opinion, how many rubbles will the US dollar cost in three months?

(open-ended question , one answer per each line; responses with exact amount, average meaning, rub.)

 

 

 

31.01-01.02.2015

28.02-01.03.2015

28-29.03.2015

25-26.04.2015

30-31.05 2015

27-28.06.2015

25-26.07.2015

 

Actual meaning*

69

61

58

50

53

54

58

Average meaning

In three months

71

63

 

56

51

51

55

58

In a year

74

60

54

51

50

55

57

*Data of Russian Central Bank over a specified period

Note: Using materials from the site www.wciom.ru or wciom.com, as well as distributed by VCIOM, the reference to the source (or hyperlink for the electronic media) is obligatory!

Full or partial reproduction of the Medialogia Company materials in other media must contain a reference to the Medialogia Company.

 


[1] Medialogia is an independent Russian research company in social media analysis.

 

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