Results of our studies

IN BRIEF

Russians are satisfied with the performance of the Russian athletes at PyeongChang Olympics

MOSCOW, March 2, 2018. The Russian Public Opinion Research Center (VCIOM) presents the findings of a study following the XXIII Winter Olympic Games in PyeongChang.

Sixty-nine percent of respondents kept track of the Korean Winter Olympics; which is slightly less than the number of those who planned to do that. Most of viewers were attracted by their favorite sports (48%), while 13% watched almost all the broadcasts; a further 8% only watched those competitions where Russian athletes participated or had chances to win medals.  

Russians felt pride and admiration watching young Russian figure skaters who won the silver medal (Evgenia Medvedeva – 37%) and the gold medal (Alina Zagitova – 27%), as well as the Russian hockey team, which became the winner (33%). Russian viewers did not experience disappointment (77% failed to name the athletes whose performances were disappointing).

According to the Medialogia Company analysis, hockey (695,000 mentions) and figure skating (145,600 mentions) were the most mentioned in social media during the Olympics. The mentions’ peak was February 25, 2018: Russian hockey team won the finals and gained their gold medals; 385,000 comments were posted with reference to “Olympics/Olympic Games” that day. The rating of athlete mentions is headed by Evgenia Medvedeva (190,500).

An overwhelming majority of fans are satisfied with the results of the performance of the Russian athletes in PyeongChang (89%, including 27% of those who consider their performances as perfect and 62% as successful; this share is higher than at Sochi 2014 (82%).

Despite disappointed expectations concerning the medal table position, half of viewers (48%) recognize that the Olympic results exceeded all expectations. More than one-third (37%) expected good results, and their expectations were confirmed.

As to 2020 Summer Olympics, most of Russians (55%) hope that the Russian Olympic team will be a full participant of the games. Twenty-eight percent are skeptical; they say that the IOC’s claims against Russia will still be preserved.

The VCIOM-Sputnik survey was conducted on February 26-27, 2018. The survey involved 2,000 Russians aged 18 and over, and was carried out using stratified dual-frame random sample based on a complete list of landline and mobile phone numbers operating in Russia. The data were weighted according to selection probability and social and demographic characteristics. The margin of error at a 95% confidence level does not exceed 2.2%. In addition to sampling error, minor changes in question wording and different circumstances arising during the fieldwork can introduce bias into the survey.

The 2006-2014 results are based on household surveys. In 2016, the sample size involved 1,600 persons and was carried out using stratified dual-frame random sample based on a complete list of landline and mobile phone numbers operating in Russia. The data were weighted according to selection probability and social and demographic characteristics. The margin of error at a 95% confidence level does not exceed 2.5%.

Social media analysis. Ratings are based on the number of social media mentions in Twitter, Vkontakte, Odnoklassniki, Facebook, Instagram, Youtube, Telegram, forums and blogs. More than 5 mln mentions were analyzed. Data were calculated on 26.02.2018. Period of study: 09.02-26.02.2018.

Did you follow the PyeongChang Winter Olympics? (closed-ended question, one answer, % of all respondents)

 

Rio de Janeiro 2016

PyeongChang 2018

Yes, I watched broadcasts of all sport events regularly

17

13

Yes, I watched those competitions in which Russian team had chances to win medals

9

8

Yes, I watched only those competitions which I was interested in

38

48

No, I did not follow the Winter Games

32

28

Don`t know

4

3

Whose performances were you most proud of/admired by? (open-ended question, not more than 3 answers, % of those who watched the Winter Olympics, shown are answers that gained more than 1%)

 

% of respon-dents

Мale

Fe- male

18-24

25-34

35-44

45-59

60 and over

Moscow and St.Peters- burg

Million cities

More than 500 ths

100–500 ths

Less than 100 ths

Rural area

Medvedeva

37

31

42

18

34

38

42

37

54

33

34

36

37

32

Hockey

33

36

30

23

33

30

35

35

32

30

31

40

33

29

Zagitova

27

22

32

16

22

27

32

28

37

23

27

28

26

25

Figure skating

22

20

24

14

17

18

25

28

15

24

29

26

21

21

Cross country skiing

10

10

10

0

4

7

11

15

9

9

10

9

10

11

Bolshunov

8

8

8

4

4

6

10

10

9

6

8

10

7

5

Kaprizov

4

6

3

5

8

5

3

3

4

4

7

6

3

4

Kovalchuk

4

6

3

7

4

3

5

4

5

6

2

4

5

3

Spitsov

3

3

3

0

2

4

4

3

2

3

2

3

3

3

Luge

3

2

3

2

2

4

2

3

2

2

3

2

4

2

Gusev

3

4

1

2

3

4

3

2

2

2

8

4

2

1

Curling

2

2

2

2

2

2

3

2

3

3

4

2

1

1

Datsyuk

2

3

1

0

3

2

2

1

2

1

1

1

2

2

Disciplines not related to the OG 2018/not admitted/ athletes who finished their careers

2

2

1

0

0

3

2

1

2

1

1

1

1

3

Koshech- kin

1

2

1

4

0

2

2

1

0

1

6

2

1

0

Everyone

1

2

1

1

1

0

1

2

1

2

2

1

1

1

Biathlon

1

1

1

3

2

0

1

1

1

0

2

1

1

1

Krushel- nitsky

1

1

0

0

1

2

0

0

1

0

1

1

1

0

Larkov

1

1

0

0

1

0

1

0

1

1

0

1

0

1

Other

7

7

7

6

5

8

7

7

7

7

6

8

7

6

Don`t know

22

24

20

49

26

24

15

19

14

24

16

19

23

29

What performances were most disappointing to you?  (open-ended question, not more than 3 answers, % of those who watched the Winter Olympics, shown are answers that gained more than 1%)

 

% of respondents

None/everyone is young

10

Biathlon

4

Curling

2

Krushelnitsky

2

Akimova

1

Kolyada

1

Babikov

1

Figure skating/ pair skating

1

Cross country skiing

1

Zavarzina

1

Disciplines not related to the OG 2018/not admitted/athletes who finished their careers

1

Other

4

Don`t know

77


Do the results of the Russian athletes meet your expectations?

(closed-ended question, one answer % of those who watched the Winter Olympics)

 

Torino 2006

Vancouver 2010

Sochi 2014

PyeongChang  2018

They performed better than I expected

26

1

33

48

They performed the way I expected

47

14

38

37

They performed worse than I expected

16

70

21

9

Don`t know

11

15

8

6


How do you generally assess the performance of the Russian athletes in the 2018 Winter Olympics?

 (closed-ended question, one answer, % of those who watched the Winter Olympics)

 

Torino 2006

Vancouver 2010

Sochi 2014

PyeongChang  2018

Perfect

28

1

29

27

Likely successful

55

9

53

62

Unlikely successful

10

38

14

7

Failure

1

39

2

1

Don`t know

6

13

2

3

In your opinion, will the Russian national team be a full participant at the upcoming Tokyo 2020 Olympics?

(closed-ended question, one answer, % of all respondents)

 

Total respondents

All IOC’s claims against Russian sport will be lifted, and the Russian national team’ rights will be fully restored for the Tokyo 2020

55

All IOC’s claims against Russian sport will still be preserved and Russia will fail to be a full participant at the 2020 Olympic Games once again

28

Don`t know

17

TOP 10 Russian Olympic athletes in OG 2018 in social media

Rating position

Person

Sport

Number of mentions, ths.

1

Evgenia Medvedeva

Figure skating

190.5

2

Alina Zagitova

Figure skating

116.3

3

Ilya Kovalchuk

Hockey

81.5

4

Kirill Kaprizov

Hockey

79.5

5

Nikita Gusev

Hockey

61.8

6

Aleksandr Bolshunov

Cross country skiing

61.6

7

Andrey Larkov

Cross country skiing

51.5

8

Denis Spitsov

Cross country skiing

42.5

9

Pavel Datsyuk

Hockey

39.2

10

Vyacheslav Voynov

Hockey

32.3


Note:
Using materials from the site www.wciom.ru or wciom.com, as well as distributed by VCIOM, the reference to the source (or hyperlink for the electronic media) is obligatory! The use of the Medialogia system content, fully or partially, must be accompanied by the reference to the Medialogia Company.

Photo: Depositphotos, автор efired

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