Press release №699
28.05.2007
MONEY RULES THE WORLD...AS WELL AS LOVE, MIND AND DIVINE POWER DO.

IN BRIEF

MOSCOWMay, 28, 2007. Russian Public Opinion Research Center (VCIOM) submits information concerning thoughts of Russians about what rules the world.

Now, just as in 1992 the most common opinion is that money rules the world. And the part of those who think so has increased from 39% up to 54%. The number of those who think that love rules the world has also increased (from 4% up to 11%). Meanwhile, the responses appealing to divine power (from 17% down to 10%) and mind (from 17% down to 12%) have declined.

In general both men and women that the main thing is money, but men appeal to finances more often than women (57% and 52%) and identify love more rarely (8% and 13%).

The older the respondent is, the less the role of love is estimated by him (the part of those who identify it is declining from 16% in group of 18-24 year old down to 7% in group of 60+ ones. Senior generations identify ‘divine power' more often than young and average aged ones (14%  and 7-10%). ‘Mercantile' interpretation of history is most likely for 25-34 year old respondents (58%) and the least likely for the most young and most senior age groups (52-53%).

The higher the education of respondent is, the less important money is viewed by them (57% in group of incomplete secondary and 51% in group of incomplete higher and higher education) and the more important the role of mind (7% and 13%) and love (7% and 13%) is considered.

The money is considered the most important mostly by those respondents who identify themselves as financially unsuccessful. (61%, in a group of well-to-do ones 48%). Financially unsuccessful ones also appeal to brute force more often (6% and 1%). And they appeal to love (9% and 19%) and mind (6% and 13%) as a leading forces in history less often.

The same pattern is found within comparison of opinions in groups of different purchasing power. 63% of respondents who hardly make the both ends meet identify money and only 45% of those who can easily purchase decent goods do so. The brute force is identified by 8% of the first group and by 2% in the other one. Love and minв is identified by 3-5% of those in first group and by 17% of those in the other one.

All-Russia opinion poll was conducted by VCIOM, January, 27-28, 2007. 1600 respondents were interviewed in 153 population centers of 46 regions of Russia. The statistical error does not exceed 3.4%.

 

What do you think rules the world?
 19922007
Divine force1710
Love411
Mind1712
Money3954
Starvation11
Occasion54
Brute force44
Difficult to answer134
What do you think rules the world?

 

Total respondents

Gender

MaleFemale
Divine force10811
Love11813
Mind121211
Money545752
Starvation111
Occasion453
Brute force453
Difficult to answer455
What do you think rules the world?

 

Total respondents

Age, years

18-2425-3435-4445-5960 and senior
Divine force109771014
Love1116141287
Mind121310121211
Money545258555453
Starvation1 1111
Occasion454542
Brute force422355
Difficult to answer434467
What do you think rules the world?

 

Total respondents

Education

Incomplete secondaryComplete general secondary (including secondary PTU)Complete specialized secondary (technikum)Incomplete higher (at least three years),higher
Divine force10149812
Love117111113
Mind127111313
Money5457555551
Starvation11011
Occasion44434
Brute force44542
Difficult to answer47555
What do you think rules the world?

 

Total respondents

Financial status

Very good, goodAverageBad, very bad
Divine force101299
Love1119109
Mind1213146
Money54485261
Starvation1-11
Occasion4253
Brute force4136
Difficult to answer4565
What do you think rules the world?

 

Total respondents

Purchasing power

We hardly make both ends meetWe can afford food, but purchasing clothes is an issueWe can afford food and clothes. But purchasingdurable goods (TV set, fridge) is an issueWe can easily afford durable goods. But purchasing really expensive goods (car, for instance) is an issue
Divine force10791110
Love11591017
Mind12381317
Money5463635345
Starvation12 11
Occasion45344
Brute force48532
Difficult to answer47464
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