Press release №2332
27.04.2021
A MONITORING STUDY OF RUSSIAN MEDIA CONSUMPTION

IN BRIEF

  • More than half of Russians actively consume digital and television content — at least several times a week (53%)
  • Another large group in terms of media consumption is represented by Russians who use the Internet but do not watch TV — 28%.

March 3, 2021. The results of a survey presented below illustrate the TV and Internet consumption among Russians.

More than half of Russians actively consume digital and television content: they watch TV and go online at least several times a week (53%). Most of those who are active Internet users and TV viewers are respondents aged 35-59 (61-64%). Since 2018 this share has decreased by 9 p.p.  

Another large group in terms of media consumption is represented by Russians who use the Internet but do not watch TV — 28%. Since 2018 this share has increased by 15 p.p. Those who abandon TV for online content are mainly young Russians: 69% of the 18-24-year-olds; 48% of the 25-34-year-olds.

Seventeen percent of Russians watch TV and rarely use the Internet (a five-point decrease since 2018); the group of Russians aged 60 and older makes up 45%.

Russian nationwide VCIOM-Sputnik survey devoted to the Internet use and television viewing has been conducted on a daily basis since April 2018. A total of 1,600 of Russians aged 18_ and older take part in the survey on a daily basis. Results are based on telephone interviews. Stratified dual-frame random sample based on a complete list of Russian landline and mobile phone numbers is used. The data are weighted according to selection probability and social and demographic characteristics. The margin of error at a 95% confidence level does not exceed 2.5%. In addition to sampling error, minor changes to the wording of questions and different circumstances arising during the fieldwork can introduce bias into the survey.

Do you watch TV or not? If so, how often? Do you use the Internet? If so, how often?  (% of respondents, closed-ended question, one answer)
  IV. 18 IV. 19 I. 20 II. 20 III. 20 IV. 20 V. 20 VI. 20 VII. 20 VIII. 20 IX. 20 X. 20 XI. 20 XII.20 I. 21 1- 7. 02.21 8-14. 02.21  
Active TV-viewers — they watch television not less than several times a week but use the Internet only several times a month or less often  23 21 21 20 20 20 19 19 19 18 18 18 18 18 17 17 17  
Active users of television and the Internet  — they watch television and use the Internet not less than several times a week  62 59 58 57 58 61 58 56 53 52 54 54 54 55 55 55 53  
Active Internet users — they use the Internet not less than several times a week but watch television only several times a month or less often 13 19 20 21 21 18 21 23 26 27 27 26 26 25 26 27 28  
Those who almost never use  the Internet and television— they watch television and use the Internet once a month or less often 2 1 1 2 1 1 2 2 2 3 1 2 2 2 2 1 2  
Do you watch TV or not? If so, how often? Do you use the Internet? If so, how often?  (%  of respondents, closed-ended question, one answer)
  Total respondents Aged 18-24 25-34 35-44 45-59 60 +
Active TV-viewers — they watch television not less than several times a week but use the Internet only several times a month or less often   17 1 1 4 15 45
Active users of television and the Internet  — they watch television and use the Internet not less than several times a week   53 29 50 61 64 47
Active Internet users — they use the Internet not less than several times a week but watch television only several times a month or less often 28 69 48 32 18 6
Those who almost never use  the Internet and television — they watch television and use the Internet once a month or less often 2 1 1 3 3 2

  Results of our study
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