Press release №2143
18.02.2019
RADIO LISTENING IN RUSSIA

IN BRIEF

  • The share of radio listeners has dramatically decreased over the recent ten years
  • Top favorite radio stations are Russkoe Radio and Europa Plus.

Today’s radio audience covers almost half of Russians aged 18 and over.

MOSCOW, February 18, 2019. Russian Public Opinion Research Center (VCIOM) presents the data of a study devoted to radio listening among Russians.

Over the recent ten years the share of radio listeners has dramatically declined in Russia: in 2009 two-thirds of Russians (63%) listened to the radio compared to 48% of listeners today. Every second respondent (50%) does not listen to the radio at all; this share is higher among the 18-24-year-olds (69%).

The Russian people prefer to listen to the music (74%) and news (53%), and often in the car (56%) and at home (41%). Fewer radio listeners opt for popular science and educational programs (28%) and “varied speech” shows (24%). Music is preferred by respondents aged 25-34 (88%); older generations like news (64% among those aged 60 and over). Respondents aged 45-59 are interested in popular science and educational programs (36%).

The list of the most popular Russian radio stations is headed by Russkoe Radio (15%) and Europa Plus (14%). Radio Dacha, Dorozhnoe Radio and Mayak are ranked third (12%, each). They are followed by Avtoradio (11%) and Retro FM (10%).

VCIOM-Sputnik survey was conducted on February 12, 2019. The survey involved 1,600 Russians aged 18 and over. The survey was telephone-based and was carried out using stratified dual-frame random sample based on a complete list of landline and mobile phone numbers operating in Russia. The data were weighted according to selection probability and social and demographic characteristics. The margin of error at a 95% confidence level does not exceed 2.5%. In addition to sampling error, minor changes in question wording and different circumstances arising during the fieldwork can introduce bias into the survey.

 

Do you listen to the radio or not? If yes, do you do it more often or less often than you did 5 or 7 years ago?  (closed-ended question, one answer, % of total respondents)
  2005 2009 2019
More often 21 14 10
As often as before 33 29 18
Less often 21 20 20
I do not listen to the radio at all 23 36 50
Don’t know 2 1 2

 

Do you listen to the radio or not? If yes, do you do it more often or less often than you did 5 or 7 years ago?  (closed-ended question, one answer, % of total respondents
  Total respondents Aged 18-24 Aged 25-34 Aged 35-44 Aged 45-59 60 and over
More often 10 4 9 13 11 10
As often as before 18 11 18 22 23 14
Less often 20 16 23 21 21 19
I do not listen to the radio at all 50 69 50 42 45 57
Don’t know 2 0 0 2 0 0
 
If you listen to the radio, what attracts you most?   (closed-ended question, any number of answers, % of those who listen to the radio)
  % of those who listen to the radio Aged 18-24 Aged 25-34 Aged 35-44 Aged 45-59 60 and over
Music 74 83 88 86 67 56
News 53 32 44 49 54 64
Popular science and educational shows 28 21 21 20 36 33
“Varied speech” genre, interviews, talk shows 24 13 22 23 25 27
Sports shows 1 0 0 0 2 2
Other 2 0 2 4 1 3
Don’t know 1 0 1 0 3 2

 

Where do you usually listen to the radio? (closed-ended question, any number of answers, % of those who listen to the radio)
  % of those who listen to the radio
Car 56
Home 41
Workplace, university 20
Dacha (countryside) 18
Public transport (tram, trolleybus, bus, electric train, etc.) 15
In the street (including garden plot, field, while walking, etc.) 14
Café, club, bar 2
At somebody’s place 1
Other place 4

 

What is your favorite radio station? (open-ended question, up to 3 answers, % of those who listen to the radio; shown are answers by at least 1% of respondents)
  % of those who listen to the radio
Russkoe Radio 15
Europa Plus 14
Dacha 12
Dorozhnoe Radio 12
Mayak 12
Avtoradio 11
Retro FM 10
Chanson 7
Radio Rossii 6
Yumor FM 6
Ekho Moskvy (Echo of Moscow) 5
Vesti ФМ 4
Nashe Radio 4
Radio Energy 4
Love Radio 3
Novoe Radio 3
Radio Vanya 3
Comedy FM 2
Komsomolskaya Pravda 2
Radio Maximum 2
Militseiskaya Volna 2
Radio 7 na Semi Kholmakh 2
Radio Record 2
Serebryany Dozhd (Silver Rain) 2
Local radio station 2
Business FM 1
DFM 1
Radio Zvezda 1
Kazak FM 1
Monte Carlo 1
Orpheus 1
Radio Mir 1
Hit FM 1
Relax FM 1
Detskoe Radio 1
Radio Dozhd (TV Rain) 1
Radio Jazz 1
Other 20
Don’t know 10
Note: Using materials from the site www.wciom.ru or wciom.com, as well as distributed by VCIOM, the reference to the source (or hyperlink for the electronic media) is obligatory!
  Results of our study
  Ratings
  In focus
  News