Press release №2115
01.11.2018
PERSONAL DATA ON THE INTERNET: OPPORTUNITIES AND RISKS

IN BRIEF

  • 47% of users have posted infor-mation on social media over the recent year
  • 55% believe that the users’ per-sonal data are used by third parties
  • 52% see no threat in using the personal data by third parties
An overwhelming majority of respondents spot threat in sharing personal data with third parties  online and have negative attitudes towards the transfer of personal data  for commercial or other purposes.

MOSCOW, November 1, 2018. Russian Public Opinion Research Center (VCIOM) in cooperation with the Project Office for the implementation of the Digital Economy program under the Analytical Center of the Government of the Russian Federation present the data of a study describing the Russian opinions on the use of personal data by the third parties on the Internet.

Almost two-thirds of Russians (62%) use social media to varying degrees: 41% sign in with social media every day, 14% several times a week, 4% several times a month. Young respondents (18-24) are the most active users; the share of young daily users is 82% (vs 15% among people aged 60 and over).  

Half of respondents (47%) have published personal information over the recent year. Most of social media users upvote what they liked (85%). Two-thirds of respondents (67%) post their photos and videos on their social media pages. More than half of respondents (56%) comment posts, photos and videos published by other users. Thirty percent of social media users leave information about their hobby and leisure activities. And finally 23% publish their own texts and posts on social media.

An overwhelming majority of respondents believe that the user’s information is used by third parties (55%); at the same time only 18% of social media users strongly believe in it. They are opposed by 34% of respondents (the share of those who think “it is definitely used” is 14%).

Russians tend to have negative attitudes towards the use of personal data by third parties (55%). They are also negative about using the personal data by the social media network operators (60%). However, every second respondent (52%) considers that the use of personal data by third parties poses no threat.  

Providing the users with an option to allow or to ban access to certain personal information is considered as a formal measure (77%) which cannot completely secure the personal data.

The VCIOM-Sputnik survey was conducted on September 24-25, 2018. The survey involved 3,200 Russians aged 18 and over. The survey was telephone-based and was carried out using stratified dual-frame random sample based on a complete list of landline and mobile phone numbers operating in Russia. The data were weighted according to selection probability and social and demographic characteristics. The margin of error at a 95% confidence level does not exceed 1.8%. In addition to sampling error, minor changes in question wording and different circumstances arising during the fieldwork can introduce bias into the survey.

 

Do use the Internet? If yes, how often? (% respondents, closed-ended question, 1 answer)
Yes, I spend over 4 hours online every day 24
I use the Internet every day, less than 4 hours 39
Several times a week 11
Several times a month 3
Occasionally but at least once every six months 2
Never use it 20

 

Do you use any social media networking services (such as Facebook, Odnoklassniki, Vkontakte, Instagram, etc.)? If yes, how often do you use them? (closed-ended question, one answer, % of total respondents)
  Total respondents  Aged  18-24 Aged  25-34 Aged  35-44 Aged  45-59 Aged  60 and more
Every/almost every day 41 82 65 47 32 15
Several times a week 14 11 14 15 14 12
Several times a month 4 1 5 5 6 3
Once a month or less frequently 3 1 3 4 4 3
Never use it 18 4 9 22 26 17
I do not know what it is/Hard to say   0 0 0 0 0 1
Those who failed to answer as they do not use the Internet 20 1 4 7 18 49

 

How often do you do the following actions on social media websites? (closed-ended question, one answer per each line, % of those who use social media)
  Yes, it happens No, it never happens Hard to say
I post photos, videos 67 32 1
I publish my own texts/posts 23 77 0
I leave comments on publications/posts, photos/videos on social media   56 44 0
I  upvote if I like something 85 15 0
I leave information about my hobby, favourite activities   30 70 0

 

Social media users post all sorts of information about themselves when they create their personal accounts and socialize with other users: someone add photos, a vacation location or describe the mood, etc. Have you posted any information of that kind on social media over the recent half year or a year?  (closed-ended question, one answer, % of those who use social media)
  Social media users Aged  18-24 Aged  25-34 Aged  35-44 Aged  45-59 Aged  60 and more
Yes, I have 47 67 58 47 36 26
No, I haven’t 53 33 42 53 64 74
Don’t know 0 0 0 0 0 0

 

 

 

In your opinion, is the information you post on your social media pages shared with third parties, or not?  (closed-ended question, one answer % of those who use social media)
  Social media users Aged  18-24 Aged  25-34 Aged  35-44 Aged  45-59 Aged  60 and more
Definitely yes 18 20 20 21 17 10
Rather yes 37 31 42 42 36 27
Rather not 20 27 20 17 21 18
Definitely not 14 15 10 12 11 27
Don’t know 11 7 8 8 15 18

 

 

 

Generally speaking, what is your attitude towards the fact that your social media personal data are used/can be used by third parties? (closed-ended question, one answer, % of those who said the information is definitely used by third parties / likely to be used /unlikely to be used by third parties)
  % of those who said the information is definitely used by third parties / likely to be used /unlikely to be used by third parties Aged  18-24 Aged  25-34 Aged  35-44 Aged  45-59 Aged  60 and more
Positively 7 5 6 6 8 10
Negatively 55 46 57 55 60 55
Indifferent 36 48 35 37 30 33
Don’t know 2 0 2 2 2 2

 

 

 

 

In your opinion, does the use of information by thirds parties pose a potential threat to you/your family? (closed-ended question, one answer, % of those who said the information is definitely used by third parties / likely to be used /unlikely to be used by third parties)
  % of those who said the information is definitely used by third parties / likely to be used /unlikely to be used by third parties Aged  18-24 Aged  25-34 Aged  35-44 Aged  45-59 Aged  60 and more
Definitely yes 14 14 17 14 16 8
Rather yes 29 30 28 31 31 24
Rather no 35 34 38 35 34 35
Definitely no 17 22 15 16 13 23
Don’t know 5 1 2 4 6 10

 

 

 

Social media operators can use your personal data for private purposes under the data processing agreement (including your consent to transfer your data to other companies). What is your attitude towards that? (closed-ended question, one answer, % of those who use social media)
  Social media users
Positive attitude 4
Negative attitude 60
Neutral attitude 34
Don’t know 2

 

 

 

Which statement do you most agree with? (closed-ended question, one answer, % of those who use social media)
  Social media users
If social media users are able to allow/ban the use of personal data, it will secure the data 18
This measure will not help to completely secure the user personal data 77
Don’t know 5

 

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