Press release №2105
04.10.2018
PAPER VS SCREEN

IN BRIEF

  • Respondents read news stories in electronic format (67%)
  • 56% of Russians prefer paper fiction books
  • 27% opt for electronic versions

Digital format is popular among those who prefer news stories and professional literature, while the fiction literature is mostly preferred in paper format.

MOSCOW, October 4, 2018. Russian Public Opinion Research Center (VCIOM) presents the data of a survey devoted to the format respondents choose to read news, fiction and professional literature.

Russians prefer to read digital news (67%): this format is basically popular among young respondents (18-24) and men (89% and 72%, respectively).

Fiction literature is preferred in paper format (56%), although 27% choose the digital one. Two-thirds of women (66%) appreciate paper-based books (vs 43% of men).  

As to professional literature, 42% of respondents read it in digital format, and 33% in paper. Young respondents aged 18-24 opt for digital versions (60%), whereas paper books attract older generation respondents (40% among persons aged 60 and over).  

The VCIOM-Sputnik survey was conducted on September 8, 2018. The survey involved 1,600 Russians aged 18 and over. The survey was telephone-based and was carried out using stratified dual-frame random sample based on a complete list of landline and mobile phone numbers operating in Russia. The data were weighted according to selection probability and social and demographic characteristics. The margin of error at a 95% confidence level does not exceed 2.5%. In addition to sampling error, minor changes in question wording and different circumstances arising during the fieldwork can introduce bias into the survey.

 

What type of literature do you read? (closed-ended question, one answer per each line, % of total respondents)
  Electronic version Paper version I almost never read Don’t know
Fiction 27 56 16 1
Professional, scientific, educational books 42 33 23 2
News, news stories 67 21 10 2

 

In what format do you usually read fiction books? (closed-ended question, one answer, % of total respondents)
  Total respondents Aged 18-24 Aged 25-34 Aged 35-44 Aged 45-59 60 and over Men Women
Electronic 27 44 43 38 24 7 34 22
Paper 56 44 40 45 61 74 43 66
Almost never read 16 11 17 17 15 17 21 11
Don’t know 1 1 0 0 0 2 2 1

 

In what format do you usually read professional, scientific, educational books? (closed-ended question, one answer, % of total respondents)
  Total respondents Aged 18-24 Aged 25-34 Aged 35-44 Aged 45-59 60 and over Men Women
Electronic 42 60 59 53 39 18 46 38
Paper 33 28 23 27 39 40 29 36
Almost never read 23 12 16 17 21 38 23 23
Don’t know 2 0 2 3 1 4 2 3

 

In what format do you usually read news stories, news articles? (closed-ended question, one answer, % of total respondents)
  Total respondents Aged 18-24 Aged 25-34 Aged 35-44 Aged 45-59 60 and over Men Women
Electronic 67 89 86 75 68 39 72 62
Paper 21 4 6 12 24 41 17 25
Almost never read 10 6 7 10 7 17 10 10
Don’t know 2 1 1 3 1 3 1 3

 

Note: Using materials from the site www.wciom.ru or wciom.com, as well as distributed by VCIOM, the reference to the source (or hyperlink for the electronic media) is obligatory!
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