Press release №2048
02.03.2018
2018 OLYMPIC GAMES: OUTCOMES

IN BRIEF

  • Sixty-nine percent of Russians kept track of the Olympics
  • According to 48% viewers, the results of the Russian athletes surpassed all expectations
  • Russians are mostly proud of figure skaters and the Russian hockey team

Russians are satisfied with the performance of the Russian athletes at PyeongChang Olympics

MOSCOW, March 2, 2018. The Russian Public Opinion Research Center (VCIOM) presents the findings of a study following the XXIII Winter Olympic Games in PyeongChang.

Sixty-nine percent of respondents kept track of the Korean Winter Olympics; which is slightly less than the number of those who planned to do that. Most of viewers were attracted by their favorite sports (48%), while 13% watched almost all the broadcasts; a further 8% only watched those competitions where Russian athletes participated or had chances to win medals.  

Russians felt pride and admiration watching young Russian figure skaters who won the silver medal (Evgenia Medvedeva – 37%) and the gold medal (Alina Zagitova – 27%), as well as the Russian hockey team, which became the winner (33%). Russian viewers did not experience disappointment (77% failed to name the athletes whose performances were disappointing).

According to the Medialogia Company analysis, hockey (695,000 mentions) and figure skating (145,600 mentions) were the most mentioned in social media during the Olympics. The mentions’ peak was February 25, 2018: Russian hockey team won the finals and gained their gold medals; 385,000 comments were posted with reference to “Olympics/Olympic Games” that day. The rating of athlete mentions is headed by Evgenia Medvedeva (190,500).

An overwhelming majority of fans are satisfied with the results of the performance of the Russian athletes in PyeongChang (89%, including 27% of those who consider their performances as perfect and 62% as successful; this share is higher than at Sochi 2014 (82%).

Despite disappointed expectations concerning the medal table position, half of viewers (48%) recognize that the Olympic results exceeded all expectations. More than one-third (37%) expected good results, and their expectations were confirmed.

As to 2020 Summer Olympics, most of Russians (55%) hope that the Russian Olympic team will be a full participant of the games. Twenty-eight percent are skeptical; they say that the IOC’s claims against Russia will still be preserved.

The VCIOM-Sputnik survey was conducted on February 26-27, 2018. The survey involved 2,000 Russians aged 18 and over, and was carried out using stratified dual-frame random sample based on a complete list of landline and mobile phone numbers operating in Russia. The data were weighted according to selection probability and social and demographic characteristics. The margin of error at a 95% confidence level does not exceed 2.2%. In addition to sampling error, minor changes in question wording and different circumstances arising during the fieldwork can introduce bias into the survey.

The 2006-2014 results are based on household surveys. In 2016, the sample size involved 1,600 persons and was carried out using stratified dual-frame random sample based on a complete list of landline and mobile phone numbers operating in Russia. The data were weighted according to selection probability and social and demographic characteristics. The margin of error at a 95% confidence level does not exceed 2.5%.

Social media analysis. Ratings are based on the number of social media mentions in Twitter, Vkontakte, Odnoklassniki, Facebook, Instagram, Youtube, Telegram, forums and blogs. More than 5 mln mentions were analyzed. Data were calculated on 26.02.2018. Period of study: 09.02-26.02.2018.

Did you follow the PyeongChang Winter Olympics? (closed-ended question, one answer, % of all respondents)
  Rio de Janeiro 2016 PyeongChang 2018
Yes, I watched broadcasts of all sport events regularly 17 13
Yes, I watched those competitions in which Russian team had chances to win medals 9 8
Yes, I watched only those competitions which I was interested in 38 48
No, I did not follow the Winter Games 32 28
Don`t know 4 3
Whose performances were you most proud of/admired by? (open-ended question, not more than 3 answers, % of those who watched the Winter Olympics, shown are answers that gained more than 1%)
  % of respon-dents Мale Fe- male 18-24 25-34 35-44 45-59 60 and over Moscow and St.Peters- burg Million cities More than 500 ths 100–500 ths Less than 100 ths Rural area
Medvedeva 37 31 42 18 34 38 42 37 54 33 34 36 37 32
Hockey 33 36 30 23 33 30 35 35 32 30 31 40 33 29
Zagitova 27 22 32 16 22 27 32 28 37 23 27 28 26 25
Figure skating 22 20 24 14 17 18 25 28 15 24 29 26 21 21
Cross country skiing 10 10 10 0 4 7 11 15 9 9 10 9 10 11
Bolshunov 8 8 8 4 4 6 10 10 9 6 8 10 7 5
Kaprizov 4 6 3 5 8 5 3 3 4 4 7 6 3 4
Kovalchuk 4 6 3 7 4 3 5 4 5 6 2 4 5 3
Spitsov 3 3 3 0 2 4 4 3 2 3 2 3 3 3
Luge 3 2 3 2 2 4 2 3 2 2 3 2 4 2
Gusev 3 4 1 2 3 4 3 2 2 2 8 4 2 1
Curling 2 2 2 2 2 2 3 2 3 3 4 2 1 1
Datsyuk 2 3 1 0 3 2 2 1 2 1 1 1 2 2
Disciplines not related to the OG 2018/not admitted/ athletes who finished their careers 2 2 1 0 0 3 2 1 2 1 1 1 1 3
Koshech- kin 1 2 1 4 0 2 2 1 0 1 6 2 1 0
Everyone 1 2 1 1 1 0 1 2 1 2 2 1 1 1
Biathlon 1 1 1 3 2 0 1 1 1 0 2 1 1 1
Krushel- nitsky 1 1 0 0 1 2 0 0 1 0 1 1 1 0
Larkov 1 1 0 0 1 0 1 0 1 1 0 1 0 1
Other 7 7 7 6 5 8 7 7 7 7 6 8 7 6
Don`t know 22 24 20 49 26 24 15 19 14 24 16 19 23 29
What performances were most disappointing to you?  (open-ended question, not more than 3 answers, % of those who watched the Winter Olympics, shown are answers that gained more than 1%)
  % of respondents
None/everyone is young 10
Biathlon 4
Curling 2
Krushelnitsky 2
Akimova 1
Kolyada 1
Babikov 1
Figure skating/ pair skating 1
Cross country skiing 1
Zavarzina 1
Disciplines not related to the OG 2018/not admitted/athletes who finished their careers 1
Other 4
Don`t know 77
Do the results of the Russian athletes meet your expectations? (closed-ended question, one answer % of those who watched the Winter Olympics)
  Torino 2006 Vancouver 2010 Sochi 2014 PyeongChang  2018
They performed better than I expected 26 1 33 48
They performed the way I expected 47 14 38 37
They performed worse than I expected 16 70 21 9
Don`t know 11 15 8 6
How do you generally assess the performance of the Russian athletes in the 2018 Winter Olympics?  (closed-ended question, one answer, % of those who watched the Winter Olympics)
  Torino 2006 Vancouver 2010 Sochi 2014 PyeongChang  2018
Perfect 28 1 29 27
Likely successful 55 9 53 62
Unlikely successful 10 38 14 7
Failure 1 39 2 1
Don`t know 6 13 2 3
In your opinion, will the Russian national team be a full participant at the upcoming Tokyo 2020 Olympics? (closed-ended question, one answer, % of all respondents)
  Total respondents
All IOC’s claims against Russian sport will be lifted, and the Russian national team’ rights will be fully restored for the Tokyo 2020 55
All IOC’s claims against Russian sport will still be preserved and Russia will fail to be a full participant at the 2020 Olympic Games once again 28
Don`t know 17
TOP 10 Russian Olympic athletes in OG 2018 in social media
Rating position Person Sport Number of mentions, ths.
1 Evgenia Medvedeva Figure skating 190.5
2 Alina Zagitova Figure skating 116.3
3 Ilya Kovalchuk Hockey 81.5
4 Kirill Kaprizov Hockey 79.5
5 Nikita Gusev Hockey 61.8
6 Aleksandr Bolshunov Cross country skiing 61.6
7 Andrey Larkov Cross country skiing 51.5
8 Denis Spitsov Cross country skiing 42.5
9 Pavel Datsyuk Hockey 39.2
10 Vyacheslav Voynov Hockey 32.3

Note: Using materials from the site www.wciom.ru or wciom.com, as well as distributed by VCIOM, the reference to the source (or hyperlink for the electronic media) is obligatory! The use of the Medialogia system content, fully or partially, must be accompanied by the reference to the Medialogia Company.

Photo: Depositphotos, автор efired

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