Press release №1933
07.03.2017
WHO IS THE PRETTIEST?

IN BRIEF

  • Close women are the most beautiful for 5% and the smartest for 6% of Russians
  • The most popular gifts of the Russian men are flowers (65%), perfumery, cosmetics (25%), and jewellery (18%)

VCIOM-SPUTNIK daily omnibus survey data suggest that the most beautiful women are close women (mothers, sisters, wives, and girlfriends). To bring joy to them on the Women’s Day men will give them flowers, cosmetics and jewelry first.

MOSCOW, March 7, 2017.  In anticipation of the International Women’s Day, the Russian Public Opinion Research Center (VCIOM) presents the results of a survey devoted to Russian women.

One will definitely never find an ugly woman. But who is the prettiest one? The national rating of the most beautiful women who have ever lived in Russia is headed by those women who are close (mothers, sisters, girlfriends, women); they were mentioned by 5% of respondents. The second position is held by Elina Bystritskaya, People's Artist of the USSR, (3%). Oxana Fedorova, Valentina Tereshkova, Sofia Rotaru, Valentina Matvienko and Alina Kabaeva obtained 2% of votes (each).

Asked to name the smartest Russian woman, 7% of respondents mention Valentina Tereshkova, 6% - Valentina Matvienko; a further 6% cite female acquaintances. Remarkably, a historic figure, Empress Catherine II (the Great) is considered to be the smartest Russian woman.  

Half of Russians (52%) will give flowers as a gift (65% of men); 41% of women). The most popular presents also include perfumery, cosmetics (31% of respondents; 37% of women vs 25% of men), sweets, spirits and delicatessen (23% of respondents; 29% vs 16, respectively), and souvenirs (15%; 22% of women and 7% of men), concert tickets (11%), money (11%; 15% of men vs. 8% or women).

A considerable deviation from the sample mean is marked across gift options such as jewelry (9%; 18% of men and 2% of women), mobile phones (5%; 9% of men, 3% of women). Only 9% of male respondents report not to plan to give anything for the International Women’s Day.

The most popular way for men to select a gift is “guessing” (thinking over what to give) (29%) and “finding out” (direct question) (25%). Interestingly, over the recent five years the share of men who give money letting the woman buy what she wants has almost doubled  (10% in 2012; 19% in 2017).

The Sputnik omnibus survey was conducted on March 2-3, 2017, using stratified dual-frame random sample based on a complete list of landline and mobile phone numbers operating in Russia, and involved 1200 respondents. Russians aged 18 and over took part in the survey.  The data were weighted according to selection probability and social and demographic characteristics. The margin of error at a 95% confidence level does not exceed 3.5%. In addition to sampling error, minor changes in question wording and different circumstances arising during the fieldwork can introduce bias into the survey.

 In 2011-2012 household surveys were carried out.

Which of the following Russian women do you consider to be the most beautiful? This woman should not necessarily be contemporary; the most important thing is that she should live in Russia.(open-ended question, one answer, answers provided by at least 1% of respondents in one of the years)  
  2012 2017
My wife/girlfriend/mother/sister   2 5
Bystritskaya 2 3
Fedorova 5 2
Tereshkova 0 2
Rotaru 3 2
Matvienko 1 2
Kabaeva 0 2
Valeriya 2 1
Jeanna Friske 2 1
Pugacheva 2 1
Alferova Irina 2 1
Tolkunova 1 1
Allegrova 1 1
Ani Lorak 1 1
Sharapova 0 1
Catherine II (the Great)   0 1
Gagarina 0 1
They all are beautiful 1 1
Brezhneva Vera 2 0
Piekha 1 0
Semenovich 1 0
Boyarskaya 1 0
Volochkova 1 0
Gurchenko 1 0
Zykina 1 0
Alsu 1 0
Kandelaki 1 0
Orlova 1 0
Kasatkina 1 0
Andreeva 1 0
Zavorotnyuk 1 0
Kudryavtseva 1 0
Lolita 1 0
Navka 1 0
Sobchak 1 0
Alentova 1 0
Guseva 1 0
Others 15 18
Don’t know 40 53
Which of the following well-known Russian women do you consider to be the smartest one? This woman should not necessarily be contemporary; the most important thing is that she should live in Russia (open-ended question, one answer, answers provided by at least 1% of respondents in one of the years)
  2012 2017
Tereshkova 2 7
Matvienko 9 6
My wife/girlfriend/mother/sister  1 6
Catherine II (the Great) 5 5
Zakharova 0 3
Khakamada 6 2
Pugacheva 3 1
Dr. Liza (Glinka) 0 1
Yarovaya 0 1
Ranevskaya 0 1
Putina 0 1
Poklonskaya 0 1
Kandelaki 3 1
Sobchak 2 1
Nabiullina 0 1
Akhmatova 0 1
Guzeeva 0 1
Kovalevskaya 2 0
Golikova 1 0
Gorbacheva 1 0
Malysheva 1 0
Dashkova 1 0
Krupskaya 1 0
Furtseva 1 0
Others 16 8
Don’t know 45 52
What are you going to give to your close women for the International Women’s Day? You can cite up to four gifts.  (closed-ended question, not more than four answers, %)
  Total respondents Men Women
Flowers 52 65 41
Perfumery, cosmetics, bijouterie 31 25 37
Sweets, spirits, delicatessen 23 16 29
Souvenirs (pens, notebooks, purses, et cet.) 15 7 22
Concert/theatre tickets, restaurant dinner 11 15 8
Money 11 13 9
Jewelry 9 18 2
Domestic appliances (tea-kettle, iron, coffeemaker) 9 7 11
Mobile phone 5 9 3
Toys 5 4 6
Clothes, shoes 4 4 4
Travel package 3 6 1
Photo/video camera, TV set ,sound system 1 1 1
Personal computer 1 1 0,2
Car 1 1 0
CD, DVDs 0,4 0,5 0,4
I will not give anyone anything 9 6 11
Other 8 8 9
Don’t know 2 2 3
How do you choose what to buy a woman for the International Women’s Day?  (closed-ended question, not more than three answers, % of men)
  2011 2017
I think over what she would like to have 32 29
I ask directly about what she wants to have 28 25
I give her money to let her buy what she wants 10 19
I buy what I have enough money for   20 17
I give a standard set made of flowers, sweets and perfumery 20 17
I ask advice from her friends and relatives 8 10
I give what I have or what I was given before   1 1
Usually I do not give any gifts for the International Women’s Day 8 4
Don’t know 3 4

Note: Using materials from the site www.wciom.ru or wciom.com, as well as distributed by VCIOM, the reference to the source (or hyperlink for the electronic media) is obligatory!

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