Press release №1928
13.02.2017
“WOMEN FALL IN LOVE THROUGH THEIR EARS”

IN BRIEF

  • Men fall in love with beautiful, smart and sincere women, whereas women prefer an honest, kind and reliable partner
  • Approximately one-third of Russians found their soul mates among friends
  • one-quarter - among co-workers or during studying.

According to the Sputnik daily omnibus survey data, Russian women choose men based on honesty, kindness and reliability.

MOSCOW, February 13, 2017. In anticipation of the St Valentine’s Day, Russian Public Opinion Research Center (VCIOM) presents the results of a survey devoted to the mate preferences of men and women.

As the proverb says, “A man falls in love through his eyes, a woman through her ears”; the survey data proves that.

Women’s beauty is appreciated by 27% of men. At the same time, male respondents say that intellect plays an important role too (17%). Men also like sincere (15%) and kind (13%) girls who are also good housekeepers (9%).

Women can be attracted by honest (23%), kind (20%) and reliable (16%) men. Trustworthy (15%), masculine (12%), hard-working (11%), smart (11%), and caring (10%) men have high chances. At the same time, there are universal values that they both share in the same way. In particular, the percentages of women and men who appreciate fidelity and understanding are almost equal (7% of men and women; 6% of men and 4% of women, respectively).

As to “where” to look for the future wife/husband, 43% of Russians think that it is better to start with the circle of friends. Every fourth (26%) would prefer someone among fellow students or colleagues.   These choices are shaped by personal experiences: circle of friends and corporate environment are at the top of the list of places where respondents found their soul mates (37% and 28%, respectively).

According to Sputnik omnibus survey, the top five ideal places to meet someone include hobby clubs, various courses (18%), concerts and performances (16%), streets (14%). However in fact respondents rarely happened to find the other half there: only 4% mentioned courses and hobby clubs; 1% - theaters and philharmonics; 9% - street.

Women are more likely than men to cite circle of friends (49% vs 35%) and workplace (29% vs 22%) as a starting point, whereas men would rather initiate a conversation in the street  (19% vs 9%) or in any other public place (12% vs 6%). Young respondents aged 18-24 (32%) prefer hobby centers and courses; every fourth (26%) – street; every fifth (21%) – Internet; these shares make up 16%, 8% and 7%, respectively, for respondents aged 45-59.

Sputnik omnibus survey was conducted by VCIOM on February 5-6, 2017, using stratified dual-frame random sample based on a complete list of landline and mobile phone numbers operating in Russia, and involved 1200 respondents. The data were weighted according to selection probability and social and demographic characteristics. The margin of error at a 95% confidence level does not exceed 3.5%. In addition to sampling error, minor changes in question wording and different circumstances arising during the fieldwork can introduce bias into the survey.

A household survey was conducted in 2013.

What attracts you most to women?   (open-ended question for men, any number of answers, answers given by at least 1% of respondents)
  Total respondents
Physical appearance, beauty 27
Intelligence  17
Sincerity, honesty 15
Kindness 13
Housekeeping skills  9
Fidelity 7
Trustworthiness 7
Understanding 6
Femininity  5
I like everything 5
Faithfulness 4
Modesty 4
Love 3
Openness 3
Hard-working skills 3
Neatness 3
Tenderness 2
Communicative skills 2
Respect 2
Sense of humor 2
Trust 2
Warm-heartedness 2
Care 2
Ready to be a mother 2
Ability to be silent and to listen 2
Simplicity 1
Attentiveness 1
Caress 1
Wisdom 1
Reliability 1
Balanced character 1
Charm 1
Obedience, submissive character 1
Patience 1
Human attitude 1
Honesty 1
Ability to provide support 1
Other 10
Don’t know 12
What attracts you most to men?  (open-ended question for women, any number of answers, answers given by at least 1% of respondents)
  Total respondents
Honesty 23
Kindness 20
Reliability 16
Decency 15
Masculinity 12
Hard-working skills 11
Intelligence 11
Attention to women, care 10
Responsibility 9
Respect 7
Fidelity, commitment 6
Lack of bad habits 5
Sense of humor 5
Generosity 5
Appearance, beauty 5
Self-confidence 4
Love 4
Understanding 4
Courage 3
Ambitions 3
Force 3
Calmness 3
Success, wealth 3
Stability 2
Politeness, good manners 2
Friendly character, openness 2
High cultural level 2
Support,  care 2
Independence 2
Housekeeping skills 2
Neatness 1
Stamina 1
Health 1
Sincerity 1
Determination 1
Justice 1
Responsiveness 1
Self-sufficiency 1
Other 8
Nothing 1
Don’t know 6
In your opinion, where is it better to look for the other half?  (closed-ended question, not more than three answers, %)
  2013 2017
Circle of friends 63 43
Work/studies 49 26
Hobby clubs/centers/courses (dance, photography, foreign languages, et cet.) 15 18
Concerts/theaters 9 16
Street 15 14
Sport centers, gyms 9 11
Internet 13 9
Everywhere* 0 9
Bars/parties/restaurants   11 8
Library 2 8
Transport 5 4
Cinemas* 0 2
Other 4 3
Don’t know 7 12

* These answer options were not proposed in 2017; they referred to “other”.

Where did you meet your other half? (closed-ended question, not more than three answers, %)
  2013 2017
Circle of common friends 35 37
Work/studies 26 28
Street 11 9
Bars/parties/restaurants 5 5
Internet 3 5
Hobby clubs/centers/courses (dance, photography, foreign languages, et cet.) 3 4
Transport 3 2
Concerts/theaters 3 1
Sport centers, gyms 1 1
Library 1 1
Nowhere/I haven’t met yet 8 4
Other 5 7
Don’t know 3 0
Note: Using materials from the site www.wciom.ru or wciom.com, as well as distributed by VCIOM, the reference to the source (or hyperlink for the electronic media) is obligatory!
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