Press release №1926
09.02.2017
PRESIDENT, PEOPLE, AND THE MEDIA: COMMUNICATION TRIANGLE

IN BRIEF

  • 64% are interested to know the president’s opinion on any aspects of life in the country
  • 69% of Russians would like to know Putin’s standpoint through the Direct line, press conference
  • 29% - using websites and social media
  • 29% - through mass media reporting

“Sputnik” daily omnibus survey suggests that the opinion of the head of the state is important to Russians, and they would like to know the opinion of the Russian leader directly, rather than through the media.

MOSCOW, February 9, 2017. Russian Public Opinion Research Center (VCIOM) presents the results of a survey describing the communication channels Russians use to become aware of the president’s opinion. 

An overwhelming majority of Russians would like to know Vladimir Putin’s standpoint regarding the most important social, economic and other aspects of life in Russia: 64% want to know the opinion of the Russian leader on all topics; 28% - on certain aspects. Those who are interested more are mainly representatives of the older generations.

Given that more than half of Russians (58%) consider the views and statements of the president transmitted by journalists to be inaccurate or incomplete, and at the same time public need to be aware of the president’s standpoint is still strong, the direct communication channels are in demand. Thus, more than two-quarters of respondents (69%) opt for the Direct Line format or press conferences involving the Russian leader. Twenty-nine percent of respondents would like to find out about the president’s opinion on various issues from the media reports.

President’s website and social media are chosen by 29% of Russians. Compared to the sample mean, this share is higher among persons aged 18-24 (45%), residents of Moscow and St Petersburg (35%), social media users (37%). “Sputnik” daily omnibus survey suggests that the number of the Russian Internet users is 74%; the most popular social networking website is VKontakte (49% of Internet users).

The VCIOM survey was conducted on January 30-31, 2017, using stratified dual-frame random sample based on a complete list of landline and mobile phone numbers operating in Russia, and involved 1200 respondents. The data were weighted according to selection probability and social and demographic characteristics. The margin of error at a 95% confidence level does not exceed 3.5%. In addition to sampling error, minor changes in question wording and different circumstances arising during the fieldwork can introduce bias into the survey.

Are you personally interested (or not interested) to know the opinion of V.Putin on different aspects of life in Russia? (closed-ended question, one answer, %)
  Total respondents Aged 18-24 Aged 25-34 Aged 35-44 Aged 45-59 60 and over
I am interested to know his opinion on any aspect 64 31 54 54 71 84
I am interested to know his opinion on certain aspects 28 57 35 37 25 10
I am not interested to know his opinion on any aspect 6 11 9 8 3 3
Don't know 2 1 2 1 1 3
We find out about Putin’s opinion on different issues from the media. In your opinion, do journalists convey the president’s opinion accurately and comprehensively, or are there something they omit, misunderstand or are silent about? (closed-ended question, one answer, %)
  Total respondents A Just Russia party Supporters of LDPR Supporters of CPRF Supporters of United Russia party Supporters of non-parliamentary parties
Journalists convey  Putin’s opinion accurately and comprehensively   33 38 24 36 38 26
Journalists are silent about certain things, omit and misunderstand something when they try to convey the Putin’s opinion 58 51 70 58 55 66
Don't know 9 11 6 6 7 8
From where do you get Putin’s opinion on different issues? (closed-ended question, not more than two answers, %)
  Total respondents Those who use social media  Those who do not use social media 
Directly from the president via the Direct line, or different press conferences   69 69 65
From the media reports 29 27 30
Directly from the president via social media, presidential website 29 37 18
I do not want to know Putin’s  opinion 1 2 1
Don't know 2 1 5
Do you use the Internet; if yes, how often? (closed-ended question, one answer, %)
  Total respondents Aged 18-24 Aged 25-34 Aged 35-44 Aged 45-59 60 and over
I spend more than 4 hours a day online/ I go online every day and spend online less than 4 hours a day 57 94 84 70 45 25
Several times a week/ a month / 17 5 12 20 26 17
I do not use it 25 1 2 10 28 58
Don't know 1 0 2 0 1 0
Do you use social media? If yes, which social media do you use?  (closed-ended question, any number of answers, % of those who use the Internet)
  Total respondents Men Women Aged 18-24 Aged 25-34 Aged 35-44 Aged 45-59 60 and over
VKontakte 49 45 52 92 66 44 31 23
Odnoklassniki 46 36 55 24 48 46 49 54
Whatsapp 26 22 29 31 37 27 20 9
Instagram 17 14 20 59 24 10 8 1
Facebook 15 15 15 20 20 18 9 8
Other (specify) 13 15 12 12 16 15 13 10
I do not use social media 21 26 17 1 13 22 31 35
Don't know 0 1 0 1 1 0 0 0
Note: Using materials from the site www.wciom.ru or wciom.com, as well as distributed by VCIOM, the reference to the source (or hyperlink for the electronic media) is obligatory!
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