Research Methods

As a full-service research firm VCIOM employs a full-range of advanced survey and research methodologies that include:

 

  • F2F household surveys
  • Computer-Assisted Telephone Interviewing (CATI)
  • Online opt-in panels in Russia and FSU
  • Focus Group Administration
  • Longitudinal Panel Research
  • Ethnography
  • Hall-tests
  • Mystery Shopping
  • Press and social media monitoring
  • “Big Data” collection and analysis
  • Eye-tracking / Psychophysiological Research
  • Ad Testing

Among most commonly used research analysis techniques, that are used by our professionals, are:

  • Descriptive Statistic Data Analysis
  • Multidimensional Data Analysis (Factor, Cluster Analysis, Correspondence Analysis, Multidimensional Scaling, Multiple Regression)
  • Regression Correlation Analysis
  • Statistic Testing Of Hypotheses
  • Modeling
  • Typologization
  • Quantitative Analysis Of Focus Group Content And In-Depth Interviews, etc…

 

 

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