Sociological expertise of the objects of the intellectual property

VCIOM conducts sociological expertise of the objects of intellectual property using scientific opinion polling. It is essential to know the attitudes of real products consumers to prove the position in administrative and judicial bodies.

Research areas:

  • sociological expertise of the knowledge of brands, trademarks and service marks
  •  sociological expertise of similarities between brands, trademarks and service marks to the degree of mixture
  • sociological expertise of distinctive feature of marking
  • defining the degree of similarity of goods and services
  •  sociological expertise of advertising to comply with the law  

If you need further  information, please contact us at: web@wciom.com;
international@wciom.com

  Types of research
  VCIOM-Sputnik survey
  Political Research
  Socio-economic studies
  Research for Business
  Marketing Research
  Media Dimensions
  Studies of Russians’ Financial Behavior
  Brand Research
  Real Estate and Construction
  Sociological expertise of the objects of the intellectual property
  Open projects
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