VCIOM conducts sociological expertise of the objects of intellectual property using scientific opinion polling. It is essential to know the attitudes of real products consumers to prove the position in administrative and judicial bodies.
- sociological expertise of the knowledge of brands, trademarks and service marks
- sociological expertise of similarities between brands, trademarks and service marks to the degree of mixture
- sociological expertise of distinctive feature of marking
- defining the degree of similarity of goods and services
- sociological expertise of advertising to comply with the law
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