Marketing Research

VCIOM conducts extensive marketing research. Recent subjects of analysis have included:

Macroeconomic Research

Market Research

  • Market Capacity
  • Market Dynamics
  • Communication Activity in Markets
  • Distribution Pathways
  • Commodity-Specific Market Inventories
  • Substitute and Related Goods
  • Available Suppliers
  • Agents Of Influence (Power, Media, Etc.)

Consumer Research

  • Functional Characteristic of the Commodity
  • Price Elasticity
  • Portraits of the Ideal Consumer
  • Media Opinion
  • Models Of Decision-Making on Purchase

Brand Research

  • Brand Competition
  • Brand Capital
  • Knowledge of, Assessment of, and Attitude Towards
  • Media Presence
  • Customer Service Quality
  • Advertisement Effectiveness

If you need further  information, please contact us at: web@wciom.com;
international@wciom.com

  Types of research
  Omnibus study (“Express”)
  Political Research
  Socio-economic studies
  Research for Business
  Marketing Research
  Media Dimensions
  Studies of Russians’ Financial Behavior
  Brand Research
  Real Estate and Construction
  Sociological expertise of the objects of the intellectual property
  Open projects
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