Trademark Expert Evaluation

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Trademark Expert Evaluation

At the moment expert research into trademarks is one of the most current and in-demand research trends in the field of intellectual property protection.

Rospatent’s examination of trademark status and its assertion of the legitimacy of the rights of the producer to its use demand research expertise for the establishment of well-known, retrospective knowledge of the trademark, identification with the producer and region of origin of corresponding product, and other significant characteristics.

Our organisation is currently the leader in its field. VCIOM is one of the biggest research organisations in Russia, commanding an authority based on many years’ practice.

VCIOM’s main advantage in the field of expert research and brand recognition is its established contact with Rospatent - co-operation with Rospatent and, in particular, with the management and leading experts of the Patent Disputes’ Office.

VCIOM’s methodology is recognized by Rospatent as suitable for solving tasks in the trademark field.

VCIOM has engaged in such expert research over several years and its results have been both recognized as being in accordance with similar studies’ requirements and fully accepted by the clients and specialists of the patent agency.

The Direction of Research

In accordance with Rospatent’s requirements and recommendations regarding the conduct of expert research, VCIOM carries out its research into the following basic directions:

  • Estimation of trademark popularity
  • Consumers’ retrospective trademark awareness
  • Awareness of the enterprise/producer and of the trademarked product’s region origin
  • Expert estimations of trademark authenticity

Research Format and Methods

The format of research and along with the geographical reach of expertise are determined based on product specificity, producer characteristic and in accordance with the recommendations and requirements of Rospatent.

The following methods are used to achieve the given aims:

  • Mass consumer multiple-choice questionnaires
  • Individual expert interviews
  • Group consumer interviews

 

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Партнеры и проекты

Журнал «Патенты и лицензии»