What we do:
Russian media market is sharing the trends common for the modern world media arena, of which the most typical are: growth in the number of media channels, fragmentation of the audience, as well as mass media differentiation. However, some of these trends tend to be dependent on certain political, economical and cultural specifics, thus, creating problems in achieving goals set by the international companies. VCIOM offers solutions to achieve these goals.
MultiMediaResearch department is specially tailored for this purpose. A number of its subdivisions are there to provide a variety of services for its clients. Namely:
• Media-market research
• Media-audience research
• Media-consumption research
• Media-loyalty research
• Media- health research
• Media- image research
Additional strength of our company lies not only in its potential to resolve problems arising from specifics of Russian media (research) market, but also due to our ability to provide in-depth grounding for our findings.
Besides classical marketing design and techniques we work with the so-called fundamental approaches (e.g., create our own applied-science models), among which are:
• Audience management: interest and attention control
• Advertising: creativity-efficiency analysis
• Advertising: behavioral and cognitive dimensions
• Selectivity of human memory
• Information pollution
• Consumer behavior: decision-making process and choice patterns
What we measure:
• Television
• Radio
• Press
• Internet
• Outdoor
• Cinema
• New media
How we do it: We conduct full cycle of research – beginning with conceptual development and instrument design and ending with analytical reports and presentation of findings. To ensure the high standards of work, VCIOM applies a series of thorough quality control procedures at all stages of its studies.
Some of the data collection methods that we use are:
• Personal interviews
• Focus groups
• In-depth interviews
• Expert inquiry
• On-line surveys
• Hall-tests
• Computer Assisted Telephone Interviews
• Desk research
• Diary survey
• Mystery Shopping
• Gang survey The methods of data processing we use include both descriptive and inferential statistics.
How we think:
We are proud to be a team of professionals educated and experienced in diverse spheres and markets.
Our experts hold degrees of the leading Russian and international universities (including advanced degrees – PhD, MS, MA) in:
• Sociology
• Marketing
• Statistics
• Evaluation and Research Methodology
• Media
• Psychology
• Business Administration
• Political science
• Diplomacy
Our experience lies in a broad variety of settings:
• Government and Public Administration (federal and regional bodies)
• Federal and Regional Legislation (including federal and regional legislative bodies)
• Bank sector
• Insurance sector
• Media
• PR
• Branding
• Science
• Sport research
• Real Estate
In our work ethics we are guided by the following major values:
• Transparancy
• Reliability
• Accuracy
• Sensitivity
• Rigor
Who we work with (partners):
Izvestiya
Publishing House
Rossiyskaya Gazeta
Publishing House
Itogi
Publishing House
Lenta.ru
Data Portal
Opec.ru
Data Portal
Strana.RU
Information Service
NTV
Television Broadcaster
Kreml.org
Expert network
Mediakratiya
National Association of Journalists
RASO
Public Relations Society of Russia
RBK
RosBiznesKonsalting
RSN
Russkaya Slujba Novostey
RIA-Novosti
Rossiyskoe Informacionnoe Agentstvo - Novosti
Reuters
News Agency
France Press
News Agency
Le Mond
Magazine
Deutsche Press Agentur
News Agency
PULS
Polish Television
Vremya Novostey
Journal
Business&FM
Broadcasting Station
Gazeta
Journal
Who we work for (our clients): VGTRK
Russian TV & Radio Company
1 Channel
TV Channel
Sport
TV Channel
TNT
TV Channel
Zvezda
TV Channel
TVC
TV Channel
Vesti-24
TV Channel
France International
Broadcasting Station
Argumenty i Fakty
Publishing house
KommersantЪ
Publishing house
Publishing Sem' Dney
Publishing house
Sovershenno Sekretno
Publishing house
EKSMO
Publishing house
Newsweek
Weekly magazine
Lenta.ru
Data Portal
IMA-Press
News Agency
Interfax
News Agency
RSPP
Russian Trade and Business Union
NAF
National Academy of Football
Video InternationalGroup
AKAR
Association of Russian Communication Agencies
PRopraganda
Center of Communication Technologies
Vympelkom
Telecommunications Operator
For all questions please contact:
Olga Kojevnikova, MA
Senior Research Executive
MultiMediaResearch Department
E-mail: kozhevnikova@wciom.com
Tel. +7 (495) 748 0807 (ext. 154)
Fax: +7 (495) 748 0807 (ext. 113)
or our Communications Directorate
Dr. Olga Kamenchuk
Director on International and Public Affairs
E-mail: okamenchuk@wciom.com
Tel. +7 (495) 748 0807 (ext. 114)
Fax: +7 (495) 748 0807 (ext. 113)
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