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VCIOM Press-release20.01.2010
Prese-release № 1243 MASS MEDIA: TODAY AND TOMORROW
MOSCOW, January 13, 2010. Russian Public Opinion Research Center (VCIOM) presents the data concerning the attitudes of Russians toward modern mass media. Asked about the role of mass media, most of Russians answered that mass media should provide important information and instill moral values (48%) - basically 45-59-yewar-old Russians and residents of small cities (52% for each) report so. Thirty-five percent of respondents think that mass media is designed to serve an entertainment function - most of those with this stance are Russians younger than 44 (41-43%), big cities` and metropolitan residents (40-42%). Most of Russians are confident that new mass media cannot replace the traditional one (55%). Nevertheless, 37% oppose this attitude. Elderly respondents tend to think that new mass media cannot replace the traditional media (64%) while 18-24-year-old Russians have the opposite point of view (55%). Two-thirds of respondents consider that there will always be those who are ready to pay for quality analytical information and buy good newspapers and magazines (66%). Respondents with such point of view are mainly aged 25-34 and have high level of education (69 and 70% respectively). Every fifth (22%) is confident that free press will, sooner or later, displace commercial press - most of those who think so are 18-24-year-old Russians and those with elementary education (27 and 24% respectively). The initiative Russian opinion polls were conducted on December 26-27, 2009. 1600 respondents were interviewed at 140 sampling points in 42 regions of Russia. The margin of error does not exceed 3.4 %.
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Search the websiteTendenciesDid you experience any pressure (or restrictions) from federal, regional, or local authorities in 2009 when deciding on the following issues...? (close-ended question, any number of answers, answer "yes") The margin of error does not exceed 3.4%.  |
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Most of Russians think that modern mass media is diverse and able to satisfy the highest demand (53%). Those who think so are Russians aged 18-24 and respondents with high level of education (63 and 58% respectively). However, every third Russian is not satisfied with the variety and content of the modern mass media (33%) - most of them are 45-59-year-old Russians and those with elementary education (36% for each).
