Press release №1413
13.02.2012
RUSSIANS NETWORKING: RATING OF SOCIAL MEDIA

IN BRIEF

  • Today 55% use the Internet
  • 36% use it every day
  • 82% of users are registered on social networking sites
  • The most popular social media websites are Odnoklassniki and Vkontakte. The share of the users using foreign websites Facebook and Twitter has also increased

Today most of Russian Internet users are registered on social networking sites. Foreign websites such as Facebook and Twitter are getting increasingly popular.

MOSCOW, February 13, 2012. Russian Public Opinion Research Center (VCIOM) presents the data describing how many Russian Internet users are registered on social networking sites, and which networking sites are most popular in Russia. The share of the Internet users had reached 55% by 2012 (half a year – 49%); remarkably, there is a substantial increase in the share of those who use the social networking sites every day (from 30 to 36%). The share of those who do not use the Internet is 45%, compared with 50% a year ago.

Eighty-two percent of Internet users are registered on social websites (in 2010 - 52%). A typical social media user is a person aged 18-24 (96%), with high level of income (87%), residing in Moscow and Saint-Petersburg (94%). 

The most popular social websites in Russia are Odnoklassniki (73% of Internet users) and Vkontakte (62%).  The third place is held by Moimir that has recently become more popular (from 22 to 31%). The shares of those who use foreign social websites Facebook and Twitter have dramatically grown (from 5 to 18% and from 2 to 9%, respectively). The share of those who use other social websites does not exceed 6%. 

The initiative Russian opinion polls were conducted February 4-5, 2011. 1600 respondents were interviewed at 138 sampling points in 46 regions of Russia. The margin of error does not exceed 3.4%.

Do you use the Internet? If yes, how often? (close-ended question, one answer)
  2006 2008 2009 2010 April 2011 September 2011 February 2012
Every day   5 11 15 23 30 30 36
Several times per week 8 9 8 11 13 11 13
Several times per month 6 7 6 4 6 5 5
From time to time, but not less than once per year 4 3 3 1 4 3 1
No 76 69 69 60 47 50 45
Hard to tell 1 0 0 1 0 0 1

Do you visit social networking sites? (close-ended question, one answer, % of Internet users)
2010 2012
Yes, I do 52 82
No, I do not 46 18
Hard  to tell 2 1
If yes, which social websites do you use?   (close-ended question, any number of answers, % of social websites users)
2010* 2012
Vkontakte 64 62
Facebook 5 18
Odnaklassniki 72 73
Moi mir / Blogs.mail.ru 22 31
Ya.ру 8 6
Livejournal 5 3
LiveInternet 4 2
Moikrug 7 5
Mamba.ru 4 2
Twitter 2 9
MySpace 4 1
Blog.ru 3 3
Other - 4
Hard to tell - 1

 *In 2010 the question asked was: “There is a list of social websites. Which ones do you use and how often?” The data presented show the percentage of users of social networking sites who visit them with a different frequency.  

 Note: Using materials from the site www.wciom.ru or wciom.com, as well as distributed by VCIOM, the reference to the source (or hyperlink for the electronic media) is obligatory!

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