Media Dimensions

Increases in media sources, audience fragmentation, and niche-market specialization have made navigation in Russia’s quickly expanding and diversifying media market more difficult now than ever before. VCIOM – Media&Communications, a division of VCIOM, can help its clients implement their strategic and tactical goals and remain market leaders. VCIOM specializes in the study of:

• The Media Market
• Media Audiences
• Media Consumption
• Media Loyalty
• Media Health
• Media Reputation

VCIOM –Media&Communications places special attention on fundamental areas of research which would allow their clients to answer the following questions:

• Interest – How do we attract the attention of the audience?
• Creativity of Advertisement – How does it shape the effectiveness of our marketing?
• Selectivity of human memory – How can we keep from getting lost among the general information noise?
• Advertisement – How does it impact human behavior?
• The Decision Making Process – How do we make people choose our product?

 What We Are Measuring:

• TV
• Radio
• Press
• Internet
• Outdoor Advertising
• Movie Theaters
• New Media

How We Do It: We conduct scientific sociological and marketing research with deep theoretical examinations of our research subjects. Leading experts in their fields design the methodology of research, conduct field work, control the quality of received information and perform in-depth analyses using advanced processing methods.

Our Philosophy: 

• Integrity
• Openness
• Accuracy  
• Reliability
• Depth
• Speed

Our Partners:

 «Izvestia»
               Publishing House
«Rossiyskaya Gazeta»
              Publishing House
«Itogi»
              Publishing House
«Lenta.Ru»
               Data Portal
«Opec.Ru»
              Data Portal
«Strana.RU»
               Information Service
«NTV»
               TV Company
«Kreml.Org»
               Expert Network
«Mediakratiya»
               National Association Of Journalists 
«RPRA»
               Russian Public Relations Association
«Rosbusinessconsulting» («RBC»)
               Information Agency
«Russian News Service» («RSN»)
              Information Agency
«Russian Information Agency - Novosti» («RIA-Novosti»)
              Information Agency
«Reuters»
              Information Agency
«France Press»
              Information Agency
«Le Mond»
               Magazine
«Deutsche Press Agentur»
              Information Agency
«PULS»
               Polish TV
«Vremya Novostei»
              Newspaper
«Business&FM»
               Radio Station
«Gazeta»
               Newspaper

Our Clients:

VGTRK
               Russian State Television And Radio Broadcasting Company
«Channel 1»
               TV Channel
«Sport»
              TV Channel
«TNT»
              TV Channel
«Zvezda»
              TV Channel
«TVC»
              TV Channel
«Vesti-24»
              TV Channel
«France International»
               Radio
«Argumenti I Fakti»
               Publishing House
«Kommersant»
              Publishing House
«7 Days»
              Publishing House
«Sovershenno Sekretno»
              Publishing House
«EKSMO»
              Publishing House
«Newsweek»
               Weekly Magazine
«Lenta.Ru»
               Data Portal
«IMA-Press»
               Information Agency
«Interfax»
              Information Agency
«Russian Union Of Industrialists And Entrepreneurs» («RSPP»)
               All-Russian Organization
«NAF»
               National Academy Of Football
«VI»
               Group Of Companies  «Video International»
«RACA»
               «Russian Association Of Communication Agencies»
«Propaganda»
               Center Of Communication Technologies
«Vimpelcom»
               Cellular Operator

If you need further  information, please contact us at: web@wciom.com; international@wciom.com