VCIOM conducts extensive marketing research. Recent subjects of analysis have included:
Macroeconomic Research
Market Research
- Market Capacity
- Market Dynamics
- Communication Activity in Markets
- Distribution Pathways
- Commodity-Specific Market Inventories
- Substitute and Related Goods
- Available Suppliers
- Agents Of Influence (Power, Media, Etc.)
Consumer Research
- Functional Characteristic of the Commodity
- Price Elasticity
- Portraits of the Ideal Consumer
- Media Opinion
- Models Of Decision-Making on Purchase
Brand Research
- Brand Competition
- Brand Capital
- Knowledge of, Assessment of, and Attitude Towards
- Media Presence
- Customer Service Quality
- Advertisement Effectiveness
If you need further information, please contact us at: web@wciom.com;
international@wciom.com